Like you know some event could be an opportunity to increase the sales.
Are you interesting to share your  approach ?
Specials, specific design, improve your adwords, reworks your internal link  ....

Complicate,

First time I will test google adwords, but it 's now very expensive and I must see the ratio between the investment and the revenue.

After I will go on google shopping and other similar platforms

In this moment, I make some specials for St patrik event and I use Facebook to increase my community.

Edited April 22, 20197 yr by Julie

The marketing budget must be in function of the activities and your services and the development must be focus in function of that, Adwords, Facebook, Amazon, Pinterest ...

Yes I agree with @McJordadino, it's important your target and to use the best tools can do that.

I push on different marketplace my products to have the best visibility

Do you have any idea about the budget to invest to generate traffic on the website and the best tool to use ?

@Janett,

it's not simple, the best is to use an approach like test A/B.

Maybe your investment will work with Facebook and not with Google.

You must test and analyze the statistics and conversion.

After you can make a decision about your approach.

I agree with @Montkey.

 

It's difficult because when you have a little company, you can not be everywhere and you must manage your budget.

You have a product for the young people, Facebook will be the best.

You are a product for the old people, maybe to have a presence like le bonpoint (in France) could the best option.

In all case, it's important to know your customer and the provenance.

 

If I can add to the conversation, if you go on Amazon, it can be cool, but do you have the quantity to propose your product? 

What I am saying, It's important to choose the good orientation, the good investment and test your market.

In function of your result, you can adjust your goal.