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shopping-cart E-commerce Cart page : bad practices to avoid
ClicShopping posted a blog entry in E-commerce GeneralThe cart page is a very important element for an e-commerce site. This is when the customer will decide to place an order, see how much his order will cost him, modify his basket and reassure himself that the order has been delivered correctly. The shopping cart page is the first step in the order tunnel, and yet it is often not very worked on, or even poorly constructed. Here is some information on common practices regarding cart pages on e-commerce sites. Below some important feature to make or to implement inside your cart. Of course, some element can be added or updated. Now, if you have an e-commerce website, select what is the best for you and your customer. Do not allow to save the basket This functionality is still too little implemented in e-commerce sites. It has two major advantages: Save the customer's basket so that he can find it one click Get the customer's email (!!!) Just for the 2nd point it is worth it to put this technique in place. Here are some ideas insert a function with a clearly identifiable icon, of the "floppy" or "backup" type which will simply save the basket and send it by email. Insert an email record field Redirect the client to the online registration form Do not indicate that you deliver in the customer country, local or international If your customers are international you can indicate: that you deliver well the country where the user is located that you send your products internationally That you send your products only locally It is also a good practice to set up even if you only deliver to Canada for example: note: add a small line below the products: delivery in Canada for XXX $ CAD. It is always reassuring to identify where the user is and to see that the site is "active" to organize a delivery with the best service. The goal is always the same: to remove the many doubts that may arise in the mind of the user on the shopping cart page. Download the module or a Hook: - https://www.clicshopping.org/forum/files/file/186-modules-info-shipping-shopping-cart/ - https://www.clicshopping.org/forum/files/file/2-hooks-additional-checkout-info-free-shipping/ Group action buttons This bad practice is still fairly widespread on e-commerce sites, but fortunately in sharp decline. If your user spends time filling his basket and he “loses” it because he did not click on the right action button it is really an element that can stop a sale. The frustration in leaving the baskets is greatly underestimated. Especially since it is extremely simple to space your action buttons and improve your e-commerce ergonomics If you do not see the interest and the quantity of bad clicks which can be done on an e-commerce site because of grouping of button then imagine the following cases: touch interface, touchpad of laptop, ineffective mouse, etc ... The involuntary occasions of not clicking in the right place are very important ! Do not add Rating Reviews Adding the average of the comments next to the product makes it possible to comfort the customer in their purchase decision. It is important in this context to be able to allow the customer to leave a comment at the end of his purchase. It is an easy approach to implement and can help in the results. In correspondence emails and in particular when the product is delivered, o ask the customer to insert a comment concerning the product which he bought. In summary, you must involve the customer, because, it will serve in the consumer's decision to buy or not Do not add special information Indicate to the customer how much he earns from the promotion, may encourage him to order more products Indicate information concerning obtaining free shipping costs Indicate the value that the customer will gain by choosing this promotion Place an indicator concerning the percentage of the discount that the client has obtained. These indicators are not neutral because it can encourage the customer to order more to get a better discount or to get free shipping. This approach is not always used in e-commerce sites but how useful Download: Hooks : https://www.clicshopping.org/forum/files/file/3-hooks-additional-checkout-save-money/ Ask confirmation to delete a product The "classic of the classic". Many e-merchants are based on pre-pacified e-commerce solutions (CMS e-commerce) of Magento or Prestashop type, result the basic technical part is often mixed with a basic design without added value function. Most of the time these solutions have not gone very far in analyzing customer behavior and therefore offer poorly designed models. On most basket pages it is possible to delete a product line relatively easily: It’s a bit of a shame to offer this function directly without asking the customer for confirmation. Putting a doubt in his action can be useful, but not doing it, leaves the door open for the client to make a mistake It's silly but there are not a lot of sites that offer a different orientation or designers who have pushed a more important reflection, in case of error the customer must find the product himself to add it to his basket. Pity … Isolate customers in the basket Isolate the customer in the order process. To help the customer transform their order into a deed of purchase, it is preferable to avoid it being disturbed by other information, which could harm their decision or come to change their decision. Often in many e-commerce sites, it is difficult to configure the display of information or not. Here are some use cases that can be put into practice Delete site header Remove bottom of site Delete the information in the left and right columns Several approaches can be realized, you have to make the necessary tests to find the right compromise. I choose Amazon, but Cdiscount for example does the same. As soon as you are in the order process, it is difficult to back down. Conclusion Improving your cart page is not very complicated from the moment you stand on the consumer's side. You can thus define several customer cases and test the purchasing process. After it is "enough" to remove all blocking points 🙂 Easier said than done, but improving your site is one of the pleasures of all e-merchants. And what have you put in place to improve your basket? Note: I have not talked too much about displaying shipping costs or payment, but implementing it can be interesting. However, please be careful not to overload the page, the client can get lost too!
The online Payment Services Directive (PSD2 - DSP2), which came into force in January 2018 and whose measures will be applied from September 14, 2019, aims to secure and facilitate the use of online payment. Like the RGPD, this directive harmonises regulation at EU level, this time at the level of payments, and is part of the drive to create a digital single market. By updating the previous directive applied in 2007, the DSP2 incorporates new issues specific to open banking and payment service providers (PSP). This new directive is the result of long debates between the European Commission, the European Parliament, the European Banking Authority, banks and FinTech actors. Why is DSP2 necessary? The DSP2 is first and foremost a response to the challenges of cybercrime. With a fraud rate of 0.161% in 2017, France is a good student according to the Observatory on the security of the means of payment of the Banque de France. However, the DSP2 sets an even more ambitious target at 0.13%. The main measures of the DSP2 are: Securing online payments, through the implementation of double-authentication for transactions of an amount greater than € 30 among three factors (a code or a password that we know, a device that one possesses or a biometric data). The choice to opt for a 3D-Secure (3DS) type of device no longer belongs to the e-merchant but to the bank, with the obligation to generalize it and to strengthen it. Secure access to data: The DSP2 requires banks to provide access to their customers' data (with their agreement of course) to third parties such as payment service initiators (so-called PSPs in English, such as SoFort, Ayden, HiPay or Paypal) or account information service providers. The obligation for banks to offer them adapted interfaces or APIs to enable them to aggregate certain banking data. Securing online payments: The obligation of strong authentication for online payments of more than 30 euros, to reduce fraud in e-commerce. Securing online payments, through the implementation of double-authentication for transactions of an amount greater than € 30 among three factors (a code or a password that we know, a device that one possesses or a biometric data). The choice to opt for a 3D-Secure (3DS) type of device no longer belongs to the e-merchant but to the bank, with the obligation to generalize it and to strengthen it. Strengthening consumers Strengthening consumers' rights to banks by prohibiting extra billing in the case of payment with a credit or debit card, online or in store The strengthening of consumer rights, through the lowering of the franchise remaining the responsibility of the customer in the event of fraudulent card payment before opposition of 150 to 50 euros, shorter repayment times and the introduction of a right to unconditional reimbursement for direct debits in euros. Consumers economy: The prohibition of overbilling, the application of surcharges in case of payment by debit or credit card. Repercussions of DSP2 are multiple: For e-commerce players, there is a fear of a deterioration in conversion, particularly because of double-authentication that may complicate the online shopping journey and see many transactions fail. To minimize the impact of the DSP2 on the conversion rate of e-commerce sites, the directive provides exceptions for which enhanced authentication is desired but not mandatory: repeated transactions, small transactions and transactions intended to trusted beneficiaries. In the latter case, the user sends a whitelist to his bank. For players in the banking sector, we can expect an opening to competition in the market, especially thanks to the fact that the DSP2 provides an approval that certifies payment service providers and other FinTech actors on the quality of their treatments. Coupled with easy access to the data of their users, this approval strengthens their legitimacy vis-à-vis traditional banks and allows them to develop even more innovative services. Opening the market to new players by giving access to account information via a secure communication channel. DSP2, therefore, implies new constraints and new opportunities. By further securing transactions and strengthening cooperation between banks and payment providers, the DSP2 should nurture a virtuous circle for European citizens. On the one hand, the latter will benefit from authentication devices designed to limit fraud. On the other hand, by opening access to certain data, the FinTech players will be able to improve their value proposition.
ClicShopping Installation Process
ClicShopping posted a blog entry in ClicShoppingClicShopping is an open source application to manage online stores (B2B, B2C, B2B/B2C), open and private sale. In addition, you can qualify the application of social e-commerce with its capabilities that allow the administrator to interact with social networks and users (the catalog is not forgotten also). This process has been tested on : Maria-Db and Mysql Panel Admin : IspConfig V3 - Cpanel Ubuntu Debian Download ClicShopping To begin, you should download the compressed files containing all necessary files and archive. Download ClicShopping and unzip the file. Setting up your FTP software You will also need an FTP software to upload files to your server. One of the most used (which we recommend) is Filezilla. You can download the filezilla.org website and install it. From elements that you were given by your host, configure filezilla so that it can connect to your hosting. 1 - How to Use Filezilla. - Click File and Site Manager. You will get the following items below. - Fill the host box, which is usually your website - Select the appropriate file transfer protocol: FTP generally - Choose the type of authentication: usually: normal - Enter your username: give your host - Indicate voting password: give your password - Click on Connection 2 - Upload files You must connect to the server and download the files in the target directory of your instance (This directory typically contains an index.php or index.html). Given the variety of settings of the servers, it may be in a directory, groups, for example web. 3 - Permission on files There are two important files in ClicShopping solution in order to begin the installation correctly. These files require a temporary change permissions during the installation process The following files are located in the directory - /includes/ClicShopping/Sites/Shop/site_conf.php : store configuration file (catalog) - /includes/ClicShopping/Sites/ClicShoppingAdmin/site_conf.php : store configuration file (administration) - /includes/ClicShopping/Conf : 2 files - /includes/ClicShopping/Work : All the directories including the sub-directories - /sources/images/ : All the directories including the sub-directories In Filezilla, go to the directory and right mouse button, - Click Change file attributes - In numerical value: Specify the 777 value (allowing the writing to file) - Click Ok Note : In function of your hosting, you must have to make some other 777 directories to make. In this case, you will have an alert inside your administration 4 - Installing ClicShopping You can now start installing ClicShiopping. Indicate in your browser following url: https://www.mydomain.com/shop/install (change mydomainame.com par your domain) Step 1 :Server check The second step is to set write permissions on folders and files on your server. You need for this step of your FTP and assign the correct rights (see Step 3 for explanation) based on directories and files listed in step installation Once this is done, you can refresh your browser by pressing the F5 key to see if the parameters you changed are correct. If all the lights are green, then you can proceed to the next step Step 2 : Configuring the database This step is to make a connection to your database. For safety reasons, it may be that you can not create the database from the installation file. Your host has provided you with a password, a login (username), web address to connect to the administration of PhpMyadmin or from your hosting manager to create a database . Depending on the case, you will have 4 parameters at your disposal Server database: usually localhost The login user name: provided by your host or one that you created Password: given by your host or one that you created The name of the database: given by your host or one that you created From these elements, fill the form Then click Next and wait for the download process to happen. Once this is finished, you will automatically to the next step. Please do not interrupt the process. You have an option to install the demo to test ClicShopping Important note : If you have an error : Unknown storage engine 'innodb': please follow the instruction via this post : https://www.clicshopping.org/forum/topic/448-error-db-unknown-storage-engine-innodb/ Step 4 : Setup files conf.php This step allows you to retrieve various parameters to set the configure.php files correctly. There is no specific operation to be performed on this stage, click Next Step 5 : Setup ClicShopping This step is done so that you can access your administration and shop Notes: In the username, please enter your email address In the password, please use the symbol * / - eG This will give you greater security. Etape 6 : Secure files This step will show you how to perform a security tool files. From FTP - Reassign the configure.php files in read-only mode (444) (step 3 procedure) or verify - /includes/ClicShopping/Sites/Shop/site_conf.php : store configuration file (catalog) - /includes/ClicShopping/Sites/ClicShoppingAdmin/site_conf.php : store configuration file (administration) - /includes/ClicShopping/Conf : database access - Remove the installation directory : Shop/Install - Any other operation will be indicated by the installation procedure. Once this is done, you can access your administration and start the setup according to your needs. - To secure your application, we recommend you to read this article (but you can make this more later) : https://www.clicshopping.org/forum/blogs/entry/5-secure-clicshopping/ If you have a problem do not hesitate to create a post on the forum. More Informations : Community : https://www.clicshopping.org Software : https://github.com/ClicShopping Official add on : https://github.com/ClicShoppingOfficialModulesV3 Community add on : https://github.com/ClicShoppingV3Community trademark License info : https://www.clicshopping.org/forum/trademark/ Marketplace : https://www.clicshopping.org/forum/files/ Enjoy
Dropshipping: How to establish your project
ClicShopping posted a blog entry in E-commerce GeneralIts democratization in France and in all Europe is done slowly. but the system has been common in the United States for many years now. Dropshipping is an option that is becoming more and more attractive as a viable business model for online stores. This distribution model is closely linked to online sales and releases the ecommerce site owner from logistical tasks. So before we get into analysing what dropshipping is and how it can help an online store, we’ll take a look at some basic facts. This is a technique to sell products online without having them in stock. It is the supplier who takes care of their shipment. With drop shipping, an important investment is not needed to set up your own e-commerce. Here's how to proceed to ensure the success of a project based on this technique. Dropshipping basically consists of the following: the consumer buys a product in an online store and the distributor receives the order. Once finalised, it is the drop shipping supplier itself that sends the consumer their product. You can, of course, save money on your stock management. As might be expected, this involves significant savings (which reduces your risk of loss in the event that the business does not do well). By not having to manage stock, you won’t have to invest in storage or maintenance and the supply chaine. The choice of business sector even in dropshipping ... The success of an e-commerce without stock depends, first of the sector chosen. You have to know that some products have trouble getting sold online. Others are already in a saturated market. Market research is therefore unavoidable. It's not enough to know which products sell best on the Internet. It is also useful to make sure if these are not counterfeit. That's why a lot of the people who go into this business opt for unbranded items. Others do not make their choice until after reading online reviews of individuals who have had the opportunity to test these products. Finally, it is important to practice in a niche that we know well. Indeed, to better sell, inform the components of its target in the best way on its products is essential. Get in touch with suppliers A lot of the people who get into drop shipping are used to finding their suppliers using only Google. However, some brands or wholesalers may not be present. Most of the time, online "suppliers" are, in fact, intermediaries. For this reason, it is recommended to move yourself to brands or wholesalers to learn and negotiate. This seems hard to believe, but some people do not hesitate to visit China just one afternoon to meet directly with suppliers, not having enough money to stay one or more nights. It is also possible to get help from the marketplaces of eBay, Amazon, AliExpress, among others. The SEO not to neglect To hope to attract as many visitors as possible to its dropshipping site, the site must be visible. This implies a positioning on the front page of research on its sector of activity. This requires working with the keywords most used by the target for its product search. These will have to be integrated as well in the structure as in the contents of the on-line shop. The referencing policy should include the creation of product sheets accompanied by photos from suppliers. Copying and pasting cards directly from them will cause the site to be misplaced. It is, therefore, necessary to create unique content in which to insert the right keywords. A professional web editor can handle this work very well. Establish a webmarketing strategy After these steps are completed, it is important to promote the store to record its first sales. This implies the need to create profiles on social networks. To reach as many people as possible, for B2C, we must focus on Facebook, Instagram and Pinterest. Linkedin and Twitter are the best platforms for B2B. Google Adwords must also be used for the keyword-targeted campaigns for its industry. Which makes it possible to be among the first results of searches of the Net surfers concerning its products. It is also recommended to create a blog and regularly offer original and quality content. All these actions will be at the source of effective efficient digital communication What about customer service? In the dropshipping universe, the sales manager is the owner of the site. He will have to develop general conditions relating to returns and refunds. Few suppliers are in charge of this aspect. To record a high retention rate, it is important to have a quality customer service, allowing, among other things, the customer to have a satisfaction guarantee. We must also be constantly available to customers and be ready to give quick and courteous answers to their questions. Finally, because it is the supplier who takes care of the shipments and that it can be in a far country, it is ideal to put at the disposal of the customers a system of follow-up of parcels. This creates a relationship of trust with them. In summary, some notable benefits of drop shipping: The biggest advantage of drop shipping is that one doesn’t have to invest a lot to commence their venture. Physical products will go obsolete and the ones surviving would be eCommerce websites with their particular inventory. You do not need to worry about shipping and delivery of orders as well. It can be run from anywhere and anytime provided you have a laptop for yourself. Customers can now select from a wider range of products. Scaling becomes easier with the aid of dropshipping.
SEO tip and Tricks
ClicShopping posted a blog entry in E-commerce GeneralHere are the most popular questions about SEO. I take on the web some interesting comment about element you must take in consideration. in this case you can adapt your strategy to promote your website, inclue new function inside ClicShopping or create your own template in consequence. It’s not possible to cover everything about SEO for e-commerce sites in one article. The advice above has helped many e-commerce websites increase sales and revenue by large multiples, but it is only the tip of the iceberg. Recommendation : take time, read document, take note and go step by step. Evaluate your Situation There have been major changes at Google over the past year or so. With local business search, maps have taken over the SERPs. More users are on mobile devices, with GPS and location data impacting results. Searches for people are more often dominated by authoritative social sites like Facebook, LinkedIn and Twitter. Yet, despite all these new developments must take in consideration. You create your new ecommerce website, you have decided to change your sofware. In all case, you must have a pla to promote you website on the main search engine. Identify the Trends 1. Relevant Is No Longer Good Enough People are on Google looking for answers. If search results don’t provide them, users will go elsewhere. Google wants to become the best “answer engine,” so it’s no longer good enough to provide a page of content that is “relevant” to a given keyword. If you’re not answering the searcher’s question, you won’t last long in the top spot. 2. Identity Is Important Google wants to determine searchers’ identities and interests. It also wants to know who authors specific content, and how trustworthy and authoritative they are. 3. Sites Must Get Attention By Standing Out Amid The Noise Rich snippets and authorship are affecting SERPs. It will soon become much harder to compete and win away attention from those who make use of these tools — even if you have the top spot and they don’t. 4. Online Is Global, Not Local Products and services that are available for purchase online are less likely to show up in local search results. Traditional SEO campaigns are still necessary. 5. Personal Signals Are Critical Google considers geo-location and GPS data while serving up answers to search queries and tailors results to your location. Additionally, people’s voices count for more, and social search is gaining importance. Takeaways & Lessons Keyword research and analysis matters, but the user intention behind those search terms is crucial. Optimize your site for people, not search engines. Your SEO toolbox and the mix of your tools still means a lot. No single tool can tell you everything you need to know. Example of toolbox : Google Keyword Tool, SEOmoz Pro, Screaming Frog SEO Spider, Open Site Explorer and Microsoft Excel. For project management and collaboration, you can use Jira. Strive for constant improvement. What Do I Do With Obsolete/Expired Products? All e-commerce websites have products that will never come back, like consumer electronics or fashion clothing stores that constantly replace products with newer models and styles. Many e-commerce websites delete the pages and take no further action. From an SEO perspective, this is bad. You lose SEO value, and people who bookmarked the URL will get an error message. The most appropriate solution will depend on many things. Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained. Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category. Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return. Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google. Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages. Use archive page. In this case you product will always available but the customer can't buy the product. You can add some similar product to help the customer to choose a product available. About the New Products Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages. Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly. About Product Descriptions Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications. You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers. Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. Home page and category pages? Next to the home page, category pages are the most powerful and popular ones. Treat category pages as individual home pages. Look at your categories as silos or niches that contain closely related product pages. Add content to your category pages. Build deep-links to product categories. Guest blogging, content marketing and even paid ads work well, as does social media. Tag socially shared content. Be strategic about sharing links on Google Plus, Twitter and other networks. Be specific with your tags. Take charge of what’s being shown/presented. Design category pages to provide search engines and users the best service. Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is: Category Page: Website.com/category/ Sub-category page: Website.com/category/sub-category/ Product page: website.com/category-sub-category/product-name/ Internal link and navigation Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time. Offer category level navigation. This makes it easier for your users to get an overview of what they will find in the subcategories and pages. Strive to keep things contextually relevant. Link to category-level relevant products. Look at this from a human perspective by taking intent and needs into consideration, but also optimize for the right keywords. Use breadcrumbs on all pages and category pages. This ensures that users and Google can navigate up one level to a parent category. Leverage your Content? Don’t shy away from user-generated content — unless you’re afraid of honest opinions about your products and services. There are two obvious SEO benefits from user generated content: Better conversion rates and sales Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily. Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively. Use Schema.org. Schema.org review markup lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates. Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product. Leverage Internal Site Search? It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be. Enable tracking of your site search. Use tools which allow you to see keywords people are searching for within your site, and calculate the revenue they generate. Count popular searches. They can mean your product is popular and can be profitable. They may also indicate that people are not finding what they came to your site for! Use a tool like Crazy Egg to track clicks and see how people behave on your home page, important category pages and on product pages. Think of your site search results pages as “landing pages.” The search results should be relevant and help users solve their problems. Make sure you “noindex” your search results. Include site search in your keyword research. Analyze what your visitors are searching for to find new product ideas, locate potential areas for improvements, identify popular products, and overcome problems with search and usability. Test your site search and fix errors. Type some of the keywords you’ve uncovered into your internal search and see what they find as a result. When you fix whatever is broken, sales will shoot up! Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words. About Product Descriptions Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications. You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers. Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. Optimize Product Pictures And Videos? The quality of your pictures, photos and videos will influence how visitors feel about your product. Never underestimate the value of making prospective buyers feel the benefits of your product. Interesting pictures get shared on Pinterest and social networks. Getting users to tag and comment on photos also makes your content unique. Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search. Use high-quality pictures. Get photographs that create an atmosphere, that make prospects feel something. Those will make more sales. Though expensive, it’s a good investment for your best products. Video can work even better. Optimize your images. File name, alt text, caption, etc., should be short yet descriptive. These are opportunities to provide search engines with clues as to what your image content is. A/B-test options. Try one picture against another to see which gives better conversion rates. Aspect of the Security Your customers are worried about online security — with good reason. They put their identity and financial data in your hands. You must reassure them that it’s safe. Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions. Many e-tailers hide this information at the bottom of a page, or simply take it for granted. Don’t make that mistake. Best Practices and Routines 1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. 2. Use Google Webmaster Tools: This free tool helps webmasters find and fix vexing SEO problems. Establish a routine in which you: Look for 404 errors, soft 404’s and other problems See how your website, products and pages are performing on the SERPs Notice popular keywords and phrases, popular pages and more You can integrat Google Webmaster Tools, Google AdWords and Google Analytics to get access to valuable information for free. 3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly. 4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has their advantages. 7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?
Web Push and E-Commerce : How to use it ?
ClicShopping posted a blog entry in E-commerce GeneralWeb push notifications are succinct updates sent to the users even when they are not on your website. Due to its crisp approach, there is no beating around the bush and information is shared in a jiffy. It helps to leverage geographical targeting and communicate in a timely fashion keeping time zones in mind. Web Push are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc). Why use push notification for e-commerce marketing? How do they help? Retarget users effectively and tackle abandoned carts Increase sales by segmenting users on basis of interest and behavior Boost conversions by engaging, re-engaging and retaining users on Desktop and Mobile With web push, it becomes easy to send and schedule relevant notifications by segmenting users based on their behavior, interest, and activities they perform. They are swift and drive repeat visits, encouraging people to make a purchase There, some usage can be used Announce new products to a relevant audience Buyers would love to know when products on their wishlist are available for purchase. It might be the latest book from an author whose work they’ve bought earlier, or the newest collection from a fashion brand whose products they’ve been browsing for the last few weeks. To begin with, eCommerce websites can create segments among subscribers based on their previous purchases and on-site activity. Seasonal Sales / Holiday Offers You can welcome a new season with exciting offers on fresh arrivals. Boost conversions with web push messages to your customers announcing upcoming sales about new collections. Use hero images to show-off the new arrivals, encouraging customers to refresh their wardrobe according to the new season. Announce a sale hese notifications work similar to the previous one, difference being that the urgency factor has to be driven in more strongly. Urgency can be created by setting up an expiry time for the sale or if only select products are part of the sale. Most eCommerce websites use a combination of the two. Get authentication from anonymous users eCommerce websites get authentication from anonymous users by encouraging them to login by giving them incentives like discounts. Web push notifications are a great way to get this message across. Price-drop, Stock, and Re-targeting Customers often add products to their wishlists, planning to buy them later. If there is a price drop on the products, they can be easily called back with an automated notification. Another reason for customers bouncing from the store could be that the product they wanted was not available Deliver personalized offers and promotions based on on-site behaviour This type of notification comes in various forms. For example, if a user has spent a few minutes on a particular product page, send him an instant push notification saying that a 10% discount is available on the product if he buys it in the next 15 minutes. Recover abandoned carts This is something most eCommerce websites are familiar with. A user arrives on the website, spends time browsing various products, adds a few items to the cart but doesn’t complete the purchase Sometimes, customers want to compare the price on other websites before making a purchase. Depending on the time this takes, the user may forget about an item. Another reason for cart abandonment may be that the user was distracted by something during the checkout process. Inform buyer of shipment of purchase, and delivery These are informational messages which help the buyer keep track of the products they’ve ordered and make for a smooth delivery experience. Interested to apply a web push inside your e-commerce website ?
GDPR, Requirement, Information, todo
ClicShopping posted a topic in Laws on E-commerceGDPR is a new regulation and you must be applied to your ClicShopping website. I wrote an article to help you to implement all the features you must make. Good Work The link is here :
Chatbot and Artificial intelligence
ClicShopping posted a blog entry in E-commerce GeneralA little image in french and the potential market with AI and Chatbot. You can download a specific Chatbot App with artificial intelligence thant you can install in ClicShopping. About this App, a specific article will be write. For this moment, you can look in french this infographie.
ERP Ecommerce Global Approach
ClicShopping posted a blog entry in E-commerce GeneralMany merchants may face a problem of optimal product management, inventory, billing rates ... which gradually with the development of their business will put more stress. At one point in the development of the company's business, a matter of improving the flow management will arise and even become crucial. Should I develop an interface between my solution to e-commerce (osCommerce, ClicShopping, PrestaShop, Magento ...) with an ERP or is it to develop my ecommerce solution taking into account my own business needs? This strategic issue is difficult to resolve because the costs of development, integration can be diffcult see significant quantifiable excluding pass in the organizational environment of the company. Here is some considerations on our part to help. - Ecommerce solutions, including open source, can easily evolve and incorporate many features to enhance business management. Furthermore the integration of new features to meet the needs of business not too complicated can be easily implemented. - The introduction of synchronous or asynchronous links, using current technologies, can help pair your e-commerce solution for ERP. The question is, should it my solution ecommerce pilot partially my ERP or my ERPsolution pilotpartially my Ecommerce sofware or the two solutions that are synchronized if a action is made on one or the other. There is no specific answer, it must fit with your business needs and abilities of management information between the ERP and Ecommerce platform or vice versa but also in terms of growing your business, the needs of business and organizational envrionment. A small business, a medium enterprise or a large have needs that are completely different. Case of development of a major business or organizational environment already structured. In this case, the choice of the implementation of ERP systems such as steering information is clear because it is beyond this article and creates a complete business management envrionment taking into account accounting, human resources, projects ... Ecommerce platform was only a element of the commercial sales force that reflects the product catalog for customers to the company. All activity related to product management is managed by the ERP that will drive the ecommerce site. If the ERP does not include its own ecommerce platform, then it will put in place a very rigorous technical link between the ERP and ecommerce solution. A project that will require a lot of technical analysis and be faced with many constraints. Avantages : - Seamless integration of information systems - No duplication of information between technical platforms - Native link with accounting (which is a limit of ecommerce platforms) - link with other channels sales force of the company Disadvantages : - The architecture to implement is not simple and requires a good understanding of business processes - Timing information can be problematic if a break occurs - High cost generally. For a development in a non structured, small company or launching a ecommerce business In case the activity is to offer products on the internet without a strong coupling of the enterprise information platform and ecommerce system, the choice of the establishment of an ERP may arise but can be helpful. Useful because even if the link between the two platforms is not entirely successful, it will allow the company to develop an organizational environment, business minima structured and save time in managing its daily business. Not useful for the implementation of an ERP system is related to relatively high stresses, see too evolved for acttivté company in the field of ecommerce and its pilot everyday tool. In this case the ecommera§ant prefer to have a greater agility in its inventory, rates and customer relations (sales) ... Avantages : - Scalability of the system depending on the degree of evolution of the business environment - Product management and business relationship integrated ecommerce platform - Nonessential synchronization with ERP platform, but not with very low cost and scalable thereafter - Lighter Architecture Disadvantages : - does not cover a spectrum ERP can - Duality of information produced can include the product sheet, inventory management ... - The analytical analysis is more limited fortiori - The consideration of compatibility can be a problem Conclusion : There is no single solution, everything is related to the degree of formalization of the organizational environment, the evolution of the company's business and strategy development. But the possibilities for e-retailers are present and allow it time to choose the degree of coupling of information systems enabling it to improve its daily management to better respond to changes in its activity. Currently, Odoo, ex OpenERP is a interesting solution for the little or medium company. Note : ClicShopping integrate natively coupling with openSource Odoo (eg OpenERP),. This will allow the merchant to have flexibility on their ecommerce platform in the daily management but also in providing a reliable tool for structuring activity. Moreover, as the whole is in open source, the cost is greatly reduced. The client, based on its needs and the evolution of its business, will have the option to enable or not the link between ClicShopping and Odoo to see and subsequently invest to have a sharper coupling. More
Europa and New rules from 2015
ClicShopping posted a blog entry in E-commerce GeneralFrom 1 January 2015, telecommunications, broadcasting and electronic services will always be taxed in the country where the customer belongs* This new rules has an impact on the ecommerce company sell services. In this case, the rules to apply taxes has change. Og course, ClicShopping is compatible avec these new rules. If your are question about thaht, don't hesitate to post a comment or a question on our forum. There a summary information concerning these new rules. â€“ regardless of whether the customer is a business or consumer â€“ regardless of whether the supplier based in the EU or outside * For a business (taxable person) = either the country where it is registered or the country where it has fixed premises receiving the service. * For a consumer (non-taxable person) = the country where they are registered, have their permanent address or usually live. For the definition of â€˜electronic services see the Explanatory Notes below, in particular under points 1.3; 2.3.3; and 2.4.3. The effects of this are as follows: EU BUSINESSES supplying: 1. Business in another EU country No VAT charged. Customer must account for the tax (reverse-charge mechanism). 2. Consumer in another EU country Must charge VAT in the EU country where the customer belongs (not where the business is based). 3. Business or consumer outside the EU No EU VAT charged. But if the service is effectively used & enjoyed in an EU country, that country can decide to levy VAT. NON-EU BUSINESSES supplying: 1. Business in the EU No VAT charged. Customer must account for the tax (reverse-charge mechanism). 2. Consumer in the EU (telecoms, broadcasting or electronic services) Must charge VAT in the EU country where the customer belongs.