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Artificial intelligence in e-commerce

Artificial intelligence in e-commerce, reality or fiction?   Artificial intelligence is certainly one of the most talked about technologies for some time. However, its fields of application remain unclear and few are able to cite one of its concrete uses. In the e-commerce sector, however, it can be extremely useful, especially in the context of the commercial animation of your site.   Artificial intelligence offers the possibility of increasing the attractiveness of the e-commerce sales cycle by considerably enriching the user experience. Used wisely it will also have a beneficial effect on the conversion rate of your online store. This will be done through a smarter and more personalized commercial animation.   Artificial Intelligence: a three-phase system   The implementation of an artificial intelligence system is done in three stages.   First of all it is a question of collecting the available data in a data center in order to carry out a first phase which will allow to "cruncher" the data, that is to say to extract the useful and necessary elements to his treatment in a marketing perspective.   The data is then integrated into an analysis tool that will allow to first make it readable to all and to analyze it in a concrete way. This analysis will make it possible to better know the visitor and to think of actions to implement to enrich his user journey.   Finally, the last tool will be responsible for implementing these actions through a smart and personalized commercial animation. The objective is to interact in real time with the consumer based on the data collected through his customer journey and the actions he performs on your e-commerce.     The objectives of commercial animation   The first objective is obviously to arouse the interest of the user as soon as he arrives on the site. When someone comes to your site in a search context, they must feel they are confronted by an expert in the field they are interested in. If your e-commerce is generalist, it must immediately be able to highlight the product universe related to the search of the user. If, for example, you sell sporting goods and the visitor arrives on your site looking for ski equipment, your shop must immediately present an interface and an offer related to winter sports.
confirm to the user that the site meets his needs   The second objective is to reassure the visitor even more by confirming to him that this site is able to answer precisely to his need. This includes an advisory phase and highlighting the right products. The user knows now that he is on a site that corresponds to his research, it is now to show him throughout the purchase process that beyond answering the search, this e-commerce has of the solution that will precisely meet his needs and that he will be able to guide him quickly towards it.
Lift the brakes on the purchase of the visitor   The third and final goal is to lift the brakes on the purchase to convert the visitor into a customer. It is the setting up of a reinsurance process with different means of action (mailing, popup ...) and the presentation of purchasing opportunities through, for example, exclusive promotions. Finally, it is important to further strengthen the consulting dimension on the final stages of the purchasing process.   Artificial intelligence is not the answer, it is a means of capturing where the visitor is in his commitment. Thanks to the AI you will be able to place the visitor in the right context and provide the answer in real time.     A recent study by Forrester Consulting looks at the growing role of artificial intelligence in e-commerce. Marketers surveyed in the United States, the United Kingdom, Germany, France and Australia believe that AI is a major driver of change. 79% think it's changing the role of marketing to more strategic work, and 86% making marketing teams more effective.
Artificial intelligence in e-commerce, reality or fiction?   In e-commerce, one of the major challenges in the development of artificial intelligence is the automation of workflows. For 82% of the companies surveyed, the IA must allow to be able to refocus on tasks that generate value. Main reason why 78% of them plan to increase by at least 5% their expenses related to AI marketing technologies.   Another major attraction of artificial intelligence in e-commerce is improving the personalization of the multichannel customer experience as consumers interact with brands across different touch points. Thanks to AI, more than half of e-merchants (54%) hope to better cover customer travel and better understand buying behavior. Of these, 63% expect a period of at least 3 years to fully take advantage of such an implementation. The main objectives cited for artificial intelligence marketing in e-commerce are: revenue generation, better customer service, improved data analysis and smart recommendations.   In the end, the study reveals that 88% of marketers surveyed believe that the AI is able to reinvent the e-commerce industry, and 81% reinvent the culture and operation of their business. Forrester Consulting estimates that 11% of the expert actors are really ready to exploit the technological innovations of the AI, and 25% the number of late organizations. More information about the study : https://engage.emarsys.com/en/study/ai-readiness  




SEO: impact of voice search?

SEO - a set of techniques designed to make a site appear in the top positions of search engines - was until now based on the textual queries typed by Internet users. The arrival of conversational assistants (Google Assistant, Siri for Apple, Alexa for Amazon ...) marks the birth of new habits in the use of search engines. According to a Comscore study, 50% of searches will be done via voice search by 2020.   Eventually, this type of voice queries could even exceed the number of written requests. SEO linked to voice search requires a different approach to traditional SEO. It is therefore important to understand these new practices and implement actions to integrate them into the company's strategy.   What is voice search?   Voice search is when someone searches for information on the internet through a voice assistant. This is possible via a browser, a smartphone or a connected object. The person no longer needs to enter text in a search engine. He just needs to ask a question to his conversational assistant who will tell him the answer that is considered the most relevant. The answer is instantaneous and generally unique. The voice search is an opportunity to work otherwise its natural referencing, especially for local SEO, searches are often performed with geolocation enabled.   Why has voice search grown? increase in the number of people with a smartphone increase in the number of mobile searches desire for quick answers and no special effort possibility to search at any time, even in parallel with another activity (cooking, taking care of children, washing ...)   How to adapt your SEO strategy for voice search?   Understand the search intent of users In traditional SEO, search engines analyze the keywords of the query and associate the best results always according to keywords. With voice assistants, the process is different. Individuals state their request orally. The information sought is conditioned by a context, be it geographical or situational. The important thing is to get into the skin of its users, to understand what their questions are, when and what kind of answers will be expected. Then, it will answer in your site. In short, the goal is to master the semantics used vocally, to understand how it is used by your audience and to offer the most appropriate answer.   Opt for an oral language, more "natural"   It's a fact: we do not search for information on a textual search engine as we do when we ask for a voice assistant. While written queries include keywords, voice queries are often complete sentences. Studies show that users of voice assistants tend to ask questions as if they are talking to a human. For the little anecdote, some even keep the reflex to say thank you. To adapt to this change, one must try to position oneself on the questions to which you want the Internet users to find an answer. This can for example be done via the titles of your content. Frequently Asked Questions can also be a way to respond effectively. To know the most asked questions by users on your key themes, you can help tools such as Answer the Public . Avoid complicated answer formats such as tables, charts, or links.       Adapt your site to mobile media   Mobile is the medium from which voice search is used the most. It is important then that companies work on the SEO of their mobile site.        




ClicShopping How to make quickly an Apps without knowledge

The article will allow you to make quickly a new app without knowledge.   Note: It's template to start after you must make your application to finish it. Look the free module, it will be a great help.   Requirement: A development tool allowing you to replace all syntax inside directories and sub-directories. Knowledge: Basic skills in php   Download this file  : https://www.clicshopping.org/images/template.tar.gz   This example is based in part on SubTotal app.
Step1 : Change the directory name   For example, you have a directory called SubTotal and you want to make an app in Catalog   - Create a directory inside Catalog called MyApp
- Copy all the files inside template in Catalog directory   Step 2 : Search and Replace
be careful, respect all these elements   SubTotal by MyApp
subtotal by myapp
sub_total by my_app
SUB_TOTAL by MY_APP   app_order_total_subtotal by app_catalog_myapp   $insert_sql_data = ['parent_id' => 451]; by $insert_sql_data = ['parent_id' => 3];
Note : the parent Id is the same id like you can find in Tools/Editor/AdministratorMenu   /ST/  by /MY/ (Note : MY is a code, you can choose like you want but you can not have the same code twice in different app)
_ST_ by _MY_
_st_ by _my_ ST by MY Note : Very becarefull, do that step by step to identified the syntax called ST   Step 4 : Look and Rename Files
SubTotal.php by MyApp.php
ST.php by MY.php   Step 5 :  Look and Rename directories
ST by MY   Step 6 : Installation
go to your administration  and write this : http://mysite.com/boutique/ClicShoppingAdmin/index.php?A&Catalog\MyApp   Step 7 : Language
Change the terms like you want




My first step with ClicShoping - Quick FAQ

Hello,   You have installed ClicShoppingTm, congratulation, now it's time to understand how works ClicShoppingTm. Like you can see, on the catalog, you have "with page", just some boxes displayed. it's normal.   Some questions, you can have !   I want to change the color of my template and make some modifications ?
In this case, it's better to create a new template directory, you have an example, just copy the files inside to start. In design / Design Configuration, you can select your new template and see the difference. Default template can change with an update, that's why, it's better to use a new template.   How to include a logo in my Shop ? Include a logo is very easy,  there the steps, ClicShoppingTm works with a system called banners (Marketing menu) and the module affiliate at the header (Design / Layout / Site Header => multi-template) Inside the multi-template module you have a question  and an element called : Default_multi_template_logo Copy this element  and to marketing / Banner and create a new banner ==> banner group   I can't see a fields filling in my products description, How to display new fields inside my product description ? You must install the module. For example, you want to display the brands, you must go to Tools / Github upgrade and install the brand module. ClicShoppingTm is built with minimal functionality. It can be good or not. Depends of the case than you need. But you have lot of modules include in upgrade section. You can also download or buy a module in function your need.   ClicShoppingTm  is GRPD compliant ? Yes, you have some element included allowing to your customers to take a choice but if you installed a new module under this rules, you must create a module allowing to your customers to manage this case. The customer in this account administration can change some information. If you include a new module, you also can  include a system to manage the data privacy. In configuration, you have some element than you can fill to be cool with the regulation law For the customer not registred, you have an application you can use and install  (https://github.com/ClicShoppingOfficialModulesV3/module_header_tags_gdpr). It's not includes inside the core because it can be lot of configuration to manage your own gdrp. The module can propose more 20 different configurations. Lot of chance you need i included inside.   What is the chmod of Work ? Work has some directories where there are some temporary files. Depends of the server, the Work directory must be always writeable (777).   Why there is rate limit on Upgrade ? The functionality is experimental, when you are searching an application, we must to connect with Github but GitHub allow a number of requests limited. To try to fix this limit, we store the json files in the cache. When the files is in cache, it read in first and you can look  some applications after quickly.   Can I change Boutique by Shop or other Directories ? Yes, you can, you must edit the index.php files and change chdir($cwd . '/boutique/'); by our own directory chdir($cwd . '/shop/');   Do you recommend me to change the admin directory access ? Yes, it's strongly recommended, The process is simple : 1 - Change ClicShoppingAdmin directory by your own admin  MyAdmin458 2  - edit in includes/ClicShopping/Sites/ClicShopping/Conf.php and make the change 3 - Don't forget to change the chmod in 444   Can I use the beta in production ? Yes you can, it's not yet the final version, almost, (if you some knowledge to update the code) there will be modifications, but the product can be use. Follow us on github and you will see the evolution of the code.   How to insert my application :
If your application is not free, you can insert on the marketplace, We look and test your application before to validate it. it will be push also on ClicShopping github community the json in relation with the marketplace and we allow you the right to manage  your application.
If you application is free, you must sent us at  admin@clicshopping.org your application, we teste it, we push on Github community and we allow you the right to manage  your application.   How to migrate my data to ClicShopping : You use an e-commerce application, ClicShopping has an application to allow to migrate easily. You can make your own migration hooks if it doesn't exist. Every e-commerce platform has their own database, Actually, you can migrate from Oscommerce 2x or OpenCart. Some migration hooks will be available later. The tool could be installed from administration or you can download and install manually: https://github.com/ClicShoppingOfficialModulesV3/apps_tools_import_data   Do you have a social Media ? :
yes You can follow us on Facebook or Twitter (see below)   Some video :
How to install my dasboard. This your first step to understand how works ClicShopping. The video below will help you to do that.     How to import from OpenCart the data inside ClicShopping ?
you can import also from osCommerce, ZenCart, and lot of software.       Questions will be added in the time in function of your request identifier.   +          




GDPR Requirement : Update your ClicShopping Website

Below, some information can help you to majke your website GDPR. GDPR is new european directive to allow all the customers to control their data.   GDPR Requirement for your E-commerce website - General   Please note:  EU GDPR will affect businesses both inside and outside of the EU. Any non-EU company dealing with EU customers will have to comply with the GDPR. To achieve full compliance by the end of May 2018, WooCommerce businesses will need to: Tell the user who you are, what data you collect, why you collect the data, for how long you retain it and which third parties receive it (if any)   Get a clear consent before collecting any data Let users access their data Let users download their data Let users delete their data Let users know if a data breach has occurred   If you don’t strictly adhere to these rules, you will eventually get fined up to €20 million or 4% of your worldwide annual turnover, whichever is greater… Now, this is good to know, but actually, the most important question is: what changes am I required to do on my WordPress/WooCommerce website? Well, with my goal being translating GDPR in plain English and in “WordPressian” (a new language I just created), the 6 rules outlined above will have implications on:   ClicShopping Terms & Conditions (Checkout page) ClicShopping Privacy Policy (Checkout page) ClicShopping User registration (My Account page) ClicShopping Cart Abandonment (Checkout page) ClicShopping product reviews (Single Product page) ClicShopping comments (Blog pages) ClicShopping opt-in forms (Newsletter, notification, etc.) ClicShopping contact forms (Contact Us page, widgets, etc.) ClicShopping analytics (Google Analytics, etc.) ClicShopping Plugins & APIs (Payments, Email marketing, etc.)   Breach notifications   That’s quite a lot of work… Once again, please double check this with a lawyer or a GDPR consultant as I’m neither of the two.   GDPR Compliance Step 1: ClicShopping Terms & Conditions   Based on Quora’s article, “What is the difference between Privacy Policy and Terms and Conditions?“, the Privacy Policy is to inform the user about the data you gather, while the Terms and Conditions (also called T&C, Terms of Service or ToS) include the legal terms and rules that bind the customer to your business.   Therefore, while the biggest changes will need to be done on your Privacy Policy (as well as showing this everywhere, see the following section), you should also amend your T&C page in regard to the new GDPR terminology and the gathering of customer data from the ClicShopping checkout. In my opinion, it’s simply sufficient to add a paragraph to your ToS that links to the revised Privacy Policy and therefore the whole personal data usage document.   If you have no T&C page at all, you can use some of the online generators (google “terms and conditions generator” or “terms and conditions template”), use a premium service like iUbenda, or alternatively take a look at T&C pages on popular e-commerce websites to get some inspiration   Once this is done, the Clicshopping checkout will show a checkbox on the checkout page with default text and a link to the T&C page you selected in the previous step:   To-do list:   Create a T&C page if you have none (you can use a T&C generator or take a look at popular e-commerce T&C pages – remember to refine the document for your specific legal agreements and have it revised by a lawyer) Add a new GDPR paragraph to your T&C that links to your Privacy Policy page Use the ClicShopping Checkout Settings to add a checkbox to the Checkout page   GDPR Compliance Step 2: ClicShopping Privacy Policy   On Business Bloomer I have no T&C page (working on that…) and no Privacy Policy page (definitely working on that now…).   Surely, the Privacy Policy page is the one that requires a lot of editing and copywriting. On top of this, we will need to show the Privacy Policy opt-in message on the checkout page and other places, such as contact forms and opt-in forms (see following sections).   In regard to the Privacy Policy page content, you must inform the user about the data you collect, store and use. Once again, the suggestion here is to take a look at reliable ecommerce websites Privacy Policy pages and see how they’re approaching the new GDPR rules.   Surely, you will need to cover the following:   who you are (company, address, etc) what data you collect (IP addresses, name, email, phone, address, etc) for what reason you collect the data (invoicing, tracking, email communication, etc) for how long you retain it (e.g. you keep invoices for 6 years for accounting purposes) which third parties receive it (MailChimp, Google, CRM, etc) how to download data (either automatically or by emailing the Data Protection Officer) how to delete data (either automatically or by emailing the Data Protection Officer) how to get in touch with you for data-related issues (the contact details of the assigned Data Protection Officer, probably you)   Now that you’ve written your Privacy Policy, you need to show this on every page of the website (a link in the footer would do) and – on top of that – a privacy policy checkbox on any opt-ins, user registration forms and checkout forms. Based on the useful comments I received on this article, users need to actively “check” or “agree” to the Privacy Policy (exactly in the same way people do so with your T&C) so you must show a checkbox (and you cannot pre-select that checkbox by default). So, how do you add a “Privacy Policy” checkbox on the checkout page? Well, in this case you can add a second checkbox, on top of the default “I’ve read and accept the terms & conditions”.   This second checkbox might say something like “I’ve read and accept the Privacy Policy” (or a more user-friendly label such as “Your personal data will help us create your account and to support your user experience throughout this website.   Please read and accept our Privacy Policy document, where you can find for more information on how we use your personal data”).   So, this concludes the Privacy Policy work.   To-do list: Create a Privacy Policy page if you have none Add who – what – how – why – when to Privacy Policy Display link to Privacy Policy in the footer   GDPR Compliance Step 3: ClicShopping User Registration   As this is personal data, we need to show the Privacy Policy checkbox on the frontend, similarly to what we’ve done on the checkout page. Also remember to only collect information you strictly require to run your business.   To-do list: add a Privacy Policy checkbox to the registration form   GDPR Compliance Step 4: ClicShopping Product Reviews   Ah, product reviews! In ecommerce, they really matter, don’t they? Of course, reviews contain personal data. You got it, you need user consent.   This is against the GDPR, which requires explicit consent (i.e. ticking a box).   Customers will have already opted-in to your T&C and Privacy Policy, so nothing will need to be added to the product review form if they’re logged in.   If you allow reviews from non-logged-in, non-purchaser users, that’s another story. Not sure why you’d do that, but in this case you’ll need to add the Privacy Policy checkbox to the product review form.   Simple as that !   GDPR Compliance Step 6: ClicShopping Comments   If your ClicShopping pages and posts have comments, here comes another GDPR compliance problem.   Users are usually prompted to enter their name, email address and website URL together with their message without the need to register an account (this happens on Business Bloomer for example, but maybe in your case you might force user registration in which case you’re GDPR compliant in regard to ClicShopping comments by default).   Once again this is pretty simple – you will need to add a Privacy Policy consent message in the “Leave a comment” form and a “cookies opt-out”.   To-do list:
Make sure to display the Privacy Policy checkbox before users submit a comment   GDPR Compliance Step 7: ClicShopping Opt-in Forms   An opt-in form is a contact form where users enter their name and email address (usually) to join your email marketing list (or database of contacts). First of all, you must remove all automatic opt-ins on your site. All checkboxes must be not checked by default (a “checked” checkbox by default cannot imply acceptance). Besides, are you passing those email addresses to sub-companies or other partners? Hopefully not…   Either way, users must:   consent know why their personal data is needed (“Enter your email address to receive our weekly newsletter“) give you only relevant information (to join your newsletter you don’t need to ask for the date of birth… unless you want to send them a gift on their birthday! In this case, you’ve got to make it clear WHY you want that personal piece of data know how to delete/download the data at any time know how to opt-out   Usually, an opt-in form is tied to a specific software e.g. Mailchimp Whoever you send that email address to, make sure they are reliable (Mailchimp, ConvertKit, Aweber, etc.) and that they are actively working on HELPING you being GDPR-ready.   To-do list: Audit all your opt-in forms See if your opt-in form / newsletter / email marketing provider has a GDPR solution Make sure to display the Privacy Policy checkbox before users opt-in   GDPR Compliance Step 8: ClicShopping Contact Forms   These forms now require Privacy Policy consent. Simply put, you should add a checkbox (very easy with any of the above plugins) close to the “Submit” button, to make sure users are agreeing to your Privacy Policy.   To-do list: Add Privacy Policy checkbox to all your contact forms If the contact form is going to store personal data in a database and/or is tied to an email marketing software, you need to tell your users why and where you’re storing data   GDPR Compliance Step 9: ClicShopping Analytics   Whether you use Google Analytics, Metorik, or both, you’re capturing user data and using cookies without consent. Same applies to Google AdWords, Facebook pixels and similar.   The best thing to do in this case is to check each provider’s GDPR policy, because THEY are collecting the data and not YOU. You’re just passing data to THEM: “Under the GDPR, if you use Google Analytics, then Google is your Data Processor. Your organization is the Data Controller since you control which data is sent to Google Analytics“.   According to Google Analytics Team (they sent an email to all account holders on April 11th 2018): GDPR requires your attention and action even if your users are not based in the European Economic Area (EEA) They introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Google Analytics will automatically delete user and event data that is older than the retention period you select Before May 25, Google Analytics will also introduce a new user deletion tool that allows you to delete all data associated with an individual user (e.g. site visitor) from your Google Analytics properties GA remain committed to providing features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization They are also updating their policies as Data Processors Indeed, I just found this new section in my GA account:   To-do list: Only use reliable, GDPR-compliant tracking software Ask software providers how they’re handling GDPR compliance Add to your Privacy Policy who handles your tracking data   GDPR Compliance Step 10: ClicShopping Plugins   This is a very important section, but I won’t keep you here for too long.   It’s very easy. Does plugin _____ either get, read, store, use, edit, handle, access user personal data?   Simply ask yourself this question for each plugin.   If the answer is yes:   make sure it’s a reliable plugin make sure they are GDPR ready make sure to add the plugin to the list of “third parties” that get access to user data in your Privacy Policy   If the answer is no: are you 100% sure? really, really sure? good then, you don’t need to do anything   Who knew GDPR was actually a good thing!   To-do list: Ask yourself the “magic” GDPR question about each plugin and theme Select GDPR-compliant plugins Discard non-GDPR-compliant plugins   GDPR Compliance Step 11: ClicShopping APIs   We already mentioned this before, but “API” cover a lot of different applications. But first, what the heck is an API (in plain English pleaseeee)? An API (Application Programming Interface) is basically “a piece of code” that allows you to access an external software without ever leaving your website. API is used for transmitting data between two parties. A good analogy is to think about a bus traveling from one city to another, back and forth, moving people between the two points (data). Another good one (allow me to be a little Italian about it!) is to think about API as a waiter that takes your pizza order and lets the kitchen know what toppings you want Either way, an API is a “data connector” – private data might be passed from your website to another software and viceversa, hence GDPR applies.   Examples: users can join your Mailchimp list without ever leaving your website, thanks to Mailchimp API users can checkout with Stripe without ever leaving your site, thanks to Stripe API and so on… Facebook, Twitter, any kind of third party software give you APIs. These APIs connect your ClicShopping store to the outside world, passing data to it – possibly private, personal user data.   As long as you know:   what APIs you use ? what data is sent ?   if the API is GDPR compliant …then you’re good to go. As usual, you have to add to your Privacy Policy the detailed list of APIs that handle user data.   To-do list: Audit all your APIs Discard non-GDPR-compliant APIs Add APIs to your Privacy Policy   GDPR Compliance Step 12: Breach Notifications   Under the GDPR, if your website experiences a data breach this needs to be immediately communicated to those users affected by the breach. A notification must be sent within 72 hours. What’s a data breach by the way?   Well, this occurs when personal information is passed to:   an unauthorized data processor or subcontractor a non-GDPR compliant body a third party without the knowledge of the data subject a hacker On top of this, you will need to have a security data breach response plan and process in place.   To-do list: Secure your ClicShopping website please! Subscribe to all your third-party software / API providers so that you can become aware as soon as a data breach that affects your users occurs Reduce the amount of data you store. Brilliant workaround, isn’t it? Have a data breach emergency plan    




SEO tip and Tricks

Here are the most popular questions about SEO. I take on the web some interesting comment about element you must take in consideration. in this case you can adapt your strategy to promote your website, inclue new function inside ClicShopping or create your own template in consequence. It’s not possible to cover everything about SEO for e-commerce sites in one article. The advice above has helped many e-commerce websites increase sales and revenue by large multiples, but it is only the tip of the iceberg. Recommendation : take time, read document, take note and go step by step. Evaluate your Situation There have been major changes at Google over the past year or so. With local business search, maps have taken over the SERPs. More users are on mobile devices, with GPS and location data impacting results. Searches for people are more often dominated by authoritative social sites like Facebook, LinkedIn and Twitter. Yet, despite all these new developments must take in consideration.
You create your new ecommerce website, you have decided to change your sofware. In all case, you must have a pla to promote you website on the main search engine.   Identify the Trends 1. Relevant Is No Longer Good Enough People are on Google looking for answers. If search results don’t provide them, users will go elsewhere. Google wants to become the best “answer engine,” so it’s no longer good enough to provide a page of content that is “relevant” to a given keyword. If you’re not answering the searcher’s question, you won’t last long in the top spot. 2. Identity Is Important Google wants to determine searchers’ identities and interests. It also wants to know who authors specific content, and how trustworthy and authoritative they are. 3. Sites Must Get Attention By Standing Out Amid The Noise Rich snippets and authorship are affecting SERPs. It will soon become much harder to compete and win away attention from those who make use of these tools — even if you have the top spot and they don’t. 4. Online Is Global, Not Local Products and services that are available for purchase online are less likely to show up in local search results. Traditional SEO campaigns are still necessary. 5. Personal Signals Are Critical Google considers geo-location and GPS data while serving up answers to search queries and tailors results to your location. Additionally, people’s voices count for more, and social search is gaining importance.   Takeaways & Lessons Keyword research and analysis matters, but the user intention behind those search terms is crucial. Optimize your site for people, not search engines. Your SEO toolbox and the mix of your tools still means a lot. No single tool can tell you everything you need to know. Example of toolbox : Google Keyword Tool, SEOmoz Pro,  Screaming Frog SEO Spider, Open Site Explorer and Microsoft Excel. For project management and collaboration, you can use Jira. Strive for constant improvement.   What Do I Do With Obsolete/Expired Products? All e-commerce websites have products that will never come back, like consumer electronics or fashion clothing stores that constantly replace products with newer models and styles. Many e-commerce websites delete the pages and take no further action. From an SEO perspective, this is bad. You lose SEO value, and people who bookmarked the URL will get an error message. The most appropriate solution will depend on many things. Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained. Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category. Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return. Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google. Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages. Use archive page. In this case you product will always available but the customer can't buy the product. You can add some similar product to help the customer to choose a product available. About the  New Products Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages. Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly. About Product Descriptions Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications. You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers. Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. Home page and category pages? Next to the home page, category pages are the most powerful and popular ones. Treat category pages as individual home pages. Look at your categories as silos or niches that contain closely related product pages. Add content to your category pages. Build deep-links to product categories. Guest blogging, content marketing and even paid ads work well, as does social media. Tag socially shared content. Be strategic about sharing links on Google Plus, Twitter and other networks. Be specific with your tags. Take charge of what’s being shown/presented. Design category pages to provide search engines and users the best service. Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is: Category Page: Website.com/category/ Sub-category page: Website.com/category/sub-category/ Product page: website.com/category-sub-category/product-name/ Internal link and navigation Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time. Offer category level navigation. This makes it easier for your users to get an overview of what they will find in the subcategories and pages. Strive to keep things contextually relevant. Link to category-level relevant products. Look at this from a human perspective by taking intent and needs into consideration, but also optimize for the right keywords. Use breadcrumbs on all pages and category pages. This ensures that users and Google can navigate up one level to a parent category. Leverage your Content? Don’t shy away from user-generated content — unless you’re afraid of honest opinions about your products and services. There are two obvious SEO benefits from user generated content: Better conversion rates and sales Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily. Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively. Use Schema.org. Schema.org review markup lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates. Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product.   Leverage Internal Site Search? It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be. Enable tracking of your site search. Use tools which allow you to see keywords people are searching for within your site, and calculate the revenue they generate. Count popular searches. They can mean your product is popular and can be profitable. They may also indicate that people are not finding what they came to your site for! Use a tool like Crazy Egg to track clicks and see how people behave on your home page, important category pages and on product pages. Think of your site search results pages as “landing pages.” The search results should be relevant and help users solve their problems. Make sure you “noindex” your search results. Include site search in your keyword research. Analyze what your visitors are searching for to find new product ideas, locate potential areas for improvements, identify popular products, and overcome problems with search and usability. Test your site search and fix errors. Type some of the keywords you’ve uncovered into your internal search and see what they find as a result. When you fix whatever is broken, sales will shoot up! Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words. About Product Descriptions Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications. You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers. Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. Optimize Product Pictures And Videos? The quality of your pictures, photos and videos will influence how visitors feel about your product. Never underestimate the value of making prospective buyers feel the benefits of your product. Interesting pictures get shared on Pinterest and social networks. Getting users to tag and comment on photos also makes your content unique. Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search. Use high-quality pictures. Get photographs that create an atmosphere, that make prospects feel something. Those will make more sales. Though expensive, it’s a good investment for your best products. Video can work even better. Optimize your images. File name, alt text, caption, etc., should be short yet descriptive. These are opportunities to provide search engines with clues as to what your image content is. A/B-test options. Try one picture against another to see which gives better conversion rates. Aspect of the Security Your customers are worried about online security — with good reason. They put their identity and financial data in your hands. You must reassure them that it’s safe. Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions. Many e-tailers hide this information at the bottom of a page, or simply take it for granted. Don’t make that mistake. Best Practices and Routines 1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. 2. Use Google Webmaster Tools: This free tool helps webmasters find and fix vexing SEO problems. Establish a routine in which you: Look for 404 errors, soft 404’s and other problems See how your website, products and pages are performing on the SERPs Notice popular keywords and phrases, popular pages and more You can integrat Google Webmaster Tools, Google AdWords and Google Analytics to get access to valuable information for free. 3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly. 4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has their advantages. 7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?  




Chatbot and Artificial intelligence

A little image in french and the potential market with AI and Chatbot. You can download a specific Chatbot App with artificial intelligence thant you can install in ClicShopping. About this App, a specific article will be write.
For this moment, you can look in french this infographie.




ERP Ecommerce Global Approach

Many merchants may face a problem of optimal product management, inventory, billing rates ... which gradually with the development of their business will put more stress.

At one point in the development of the company's business, a matter of improving the flow management will arise and even become crucial. Should I develop an interface between my solution to e-commerce (osCommerce, ClicShopping, PrestaShop, Magento ...) with an ERP or is it to develop my ecommerce solution taking into account my own business needs?

This strategic issue is difficult to resolve because the costs of development, integration can be diffcult see significant quantifiable excluding pass in the organizational environment of the company. Here is some considerations on our part to help.

- Ecommerce solutions, including open source, can easily evolve and incorporate many features to enhance business management. Furthermore the integration of new features to meet the needs of business not too complicated can be easily implemented.

- The introduction of synchronous or asynchronous links, using current technologies, can help pair your e-commerce solution for ERP. The question is, should it my solution ecommerce pilot partially my ERP or
my ERPsolution pilotpartially my Ecommerce sofware or
the two solutions that are synchronized if a action is made on one or the other. There is no specific answer, it must fit with your business needs and abilities of management information between the ERP and Ecommerce platform or vice versa but also in terms of growing your business, the needs of business and organizational envrionment. A small business, a medium enterprise or a large have needs that are completely different. Case of development of a major business or organizational environment already structured. In this case, the choice of the implementation of ERP systems such as steering information is clear because it is beyond this article and creates a complete business management envrionment taking into account accounting, human resources, projects ...

Ecommerce platform was only a element of the commercial sales force that reflects the product catalog for customers to the company. All activity related to product management is managed by the ERP that will drive the ecommerce site.

If the ERP does not include its own ecommerce platform, then it will put in place a very rigorous technical link between the ERP and ecommerce solution. A project that will require a lot of technical analysis and be faced with many constraints.

Avantages : - Seamless integration of information systems
- No duplication of information between technical platforms
- Native link with accounting (which is a limit of ecommerce platforms)
- link with other channels sales force of the company
Disadvantages : - The architecture to implement is not simple and requires a good understanding of business processes
- Timing information can be problematic if a break occurs
- High cost generally. For a development in a non structured, small company or launching a ecommerce business In case the activity is to offer products on the internet without a strong coupling of the enterprise information platform and ecommerce system, the choice of the establishment of an ERP may arise but can be helpful.

Useful because even if the link between the two platforms is not entirely successful, it will allow the company to develop an organizational environment, business minima structured and save time in managing its daily business.

Not useful for the implementation of an ERP system is related to relatively high stresses, see too evolved for acttivté company in the field of ecommerce and its pilot everyday tool. In this case the ecommera§ant prefer to have a greater agility in its inventory, rates and customer relations (sales) ...
Avantages :   - Scalability of the system depending on the degree of evolution of the business environment   - Product management and business relationship integrated ecommerce platform
- Nonessential synchronization with ERP platform, but not with very low cost and scalable thereafter - Lighter Architecture
Disadvantages :   - does not cover a spectrum ERP can
- Duality of information produced can include the product sheet, inventory management ...
- The analytical analysis is more limited fortiori
- The consideration of compatibility can be a problem   Conclusion : There is no single solution, everything is related to the degree of formalization of the organizational environment, the evolution of the company's business and strategy development. But the possibilities for e-retailers are present and allow it time to choose the degree of coupling of information systems enabling it to improve its daily management to better respond to changes in its activity.
Currently, Odoo, ex OpenERP is a interesting solution for the little or medium company.

Note :
ClicShopping integrate natively coupling with openSource Odoo (eg OpenERP),. This will allow the merchant to have flexibility on their ecommerce platform in the daily management but also in providing a reliable tool for structuring activity. Moreover, as the whole is in open source, the cost is greatly reduced. The client, based on its needs and the evolution of its business, will have the option to enable or not the link between ClicShopping and Odoo to see and subsequently invest to have a sharper coupling. More




Secure ClicShopping

Websites are by nature high risk elements of the information system. Security is of great importance, and this for several reasons.
The most known threats on websites are disfigurements and denial of service. Disfigurement is an attack in which an attacker modifies the site to replace the legitimate content with content they choose, for example relaying a political message to denigrate the site owner or simply to assert his attack as evidence expertise.

A denial of service for its object to make the site unavailable to its attack legitimate users. In both cases, the impact on the site owner is obviously a poor images and, in the case of a site for supporting a lucrative business, a shortfall.

To reduce the most common attacks ... Here are a few recommendations that you can apply.
Step 1 : Your administrators
Register an Administrator:

Your nickname: We recommend you to alias a complex that is not current or use your email.
Password: a complex password with * / - + - () necessarily complicate a hacker who wants to enter your online store ClicShopping.

In addition, you also have the option to save your password and user name in an htaccess file and htpasswd. This method is the best, however, all servers may not accept this method (at least there may be some incompatibility with ClicShopping code). If you have a problem with this process, delete  your htpasswd.
Maybe you need it also change the file permissions.   htaccess and htpassword
Default htaccess file htpassword are not created, you must create it and follow this procedure. Not mandatory but it could another security improvement.

.htaccess :
The file is located in the ClicShoppingAdmin directory under the name _htaccess.
Change _htaccess by .htacces
Locate and change this line

if you have a problem, after to have created an administrator, look this line in htaccess.
AuthUserFile /home/domain/www/boutique/ClicShoppingAdmin/.htpasswd_clicshopping

and Change by your relative path to the server.

.htpasswrd :
The file is located in the ClicShoppingAdmin directory under the name _htpasswrd
Change _htpasswrd by .htpasswrd   Change your admin directory : The default directory must be change.We recommandyou to change this element. To to that rename the admin directory by another Edit in ClicShopping/Sites/ClicShoppingAdmin/conf.php and change all the directory admin by  your new directory.
See also below.       Step 2 : The Security Module
In the menu menu Configuration / module / sécurity, please edit the different modules to change the security.

For example, the default Administration module contains two types of value:

- Please specify the time waiting for a connection error in the administration part: This value indicates the time that a director must wait before attempting to reconnect
Note : More the time is long, more it's better.
- Please specify the number of allowed login to login as admin: This value indicates the number of attempts allowed connection. If this value is exceeded, it will be impossible to connect.
Note : More the value is small, more it's better.

In addition each attempt failed connection, you will received an email telling you that someone has tried to log in to your administration.

In the menu Tools / Security, server information, you will find a summary of the analysis of the principal organs of ClicShopping.

Menu Information ClicShopping

This file will indicate the security status of key files on your site
a green light: everything is configured on the server
a yellow light: there is a risk, provisions are to be
a red light it is very important to solve this problem.

Menu actions recorder

This file will tell you who logged into your administration, sent email ...    
Step 3 : Configuration files and access to the database.
Theoretically, if you have followed the Installation Manual, it is not useful to speak on this item. However, we recall that the rights on the file configure.php file must be read-only mode is chmod 444.
Please make sure that these rights are correct. All the conf.php must in 444  
Step 4 : Access to your administration
You recommend also change the directory ClicShoppingAdmin to further improve a little more security tool. However, you must perform several operations on this

- Change the conf.php file located /includes/ClicShopping/Sites/CliShoppingAdmin by your new diretory
    Etape 5 : Your Store - The images directory
On this directory, it is best is to let the directory chmod 755 and files 644 mode. Generally are the default settings provided by the apache server.

However, there may be a warning at the notifying administration ClicShopping it can not save the file. In this case, we recommend you to directories only 777 mode.
CliCshopping records for setting up the product images file chmod 644.

If you create other directories, we advise you to put an empty index.html or index.php file types, you can create it directly from the images editor that is offered in ClicShopping.

In addition, this directory (but others too) are protected by a .htaccess file preventing them from access these directories via your browser.     Etape 5 :Protect your forms   You install also an antispam to improve the security of your form. The link is there : https://github.com/ClicShoppingOfficialModulesV3/apps_configuration_antispam but you can install also via your backoffice in Tools / Github and look Configuration apps Do not forget to activate your modules in the design section.
If you apply these best practices, you will help to improve the security of your online store. If you are not sure, we can propose you a service and set up properly for you your online store ClicShopping.





ClicShopping Installation Process

ClicShopping is an open source application to manage online stores (B2B, B2C, B2B/B2C), open and private sale. In addition, you can qualify the application of social ecommerce with its capabilities that allow the administrator to interact with social networks and users (the catalog is not forgotten also).
Download ClicShopping
To begin, you should download the compressed files containing all necessary files and archive.Visit the download  and unzip the file.
Setting up your FTP software
You will also need an FTP software to upload files to your server. One of the most used (which we recommend) is Filezilla. You can download the filezilla.org website and install it.

From elements that you were given by your host, configure filezilla so that it can connect to your hosting.
1 - How to Use Filezilla. - Click File and Site Manager. You will get the following items below.
- Fill the host box, which is usually your website
- Select the appropriate file transfer protocol: FTP generally
- Choose the type of authentication: usually: normal
- Enter your username: give your host
- Indicate voting password: give your host
- Click on Connection

2 - Download files You must connect to the server and download the files in the target directory of your instance (This directory typically contains an index.php or index.html).
Given the variety of settings of the servers, it may be in a directory, groups, for example web. 3 - Permission on files there are two important files in ClicShopping solution in order to begin the installation correctly. These files require a temporary change permissions during the installation process

The following files are located in the directory - /boutique/includes/ClicShopping/Conf :  2 files in chmod 777 - /boutique/includes/ClicShopping/Sites/ClicShoppingAdmin/site_conf.php : in chmod 777 - /boutique/includes/ClicShopping/Sites/Shop/site_conf.php : in chmod 777
In Filezilla, go to the directory and right mouse button,
- Click Change file attributes
- In numerical value: Specify the 777 value (allowing the writing to file)
- Click Ok
- Make this action the titles configure.php files  

4 - Installing ClicShopping   You can now start installing ClicShiopping.

Indicate in your browser following url: http://www.monnomdedomaine.com/boutique/install (change mydomainame.com par your domain)

Step 1 :

This step is to set write permissions on folders and files on your server.

You need for this step of your FTP and assign the correct rights (see Step 3 for explanation) based on directories and files listed in step installation
Once this is done, you can refresh your browser by pressing the F5 key to see if the parameters you changed are correct.

If all lights are green, then you can proceed to the next step.  
Step 2 : Configuring the database

This step is to make a connection to your database.

For safety reasons, it may be that you can not create the database from the installation file. Your host has provided you with a password, a login (username), web address to connect to the administration of PhpMyadmin or from your hosting manager to create a database .

Depending on the case, you will have 4 parameters at your disposal

Server database: usually localhost (For ovh is another element)
The login user name: provided by your host or one that you created
Password: given by your host or one that you created
The name of the database: given by your host or one that you created

From these elements, fill the form  
Then click Next and wait for the download process to happen. Once this is finished, you will automatiquely to the next step. Please do not interrupt the process

Step 3 : Setup files configure.php

This step allows you to retrieve various parameters to set the configure.php files correctly.
There is no specific operation to be performed on this stage, click Next
Step 4 : Setup ClicShopping

This step is done so that you can access your administration ClicShopping and shop as some additional information  

In the username, please enter your email address
In the password, please use the symbol * / - eg

This will give you greater security.

Etape 6 : Go to shop ClicShopping

This step will show you how to perform a security tool files.

From FTP

- Verify or Reassign the configuration files (directory conf, shop and ClicShoppingAdmin  in read-only mode (444) (step 2 procedure)
- Remove the installation directory
- Any other operation will be indicated by the installation procedure.

Once this is done, you can access your administration and start the setup according to your needs. A guide is available on this item

Thank you have installed the solution of social e-Commerce ClicShopping.  




Cunsommer spychology

The following infographic produced by Ecoreuil.fr , presents 65 points in the online habits of buyers in e- commerce. Deciphering how to buy permits to focus on the strategies and logistics in place to satisfy and retain the best customers.  




Europa and New rules from 2015

From 1 January 2015, telecommunications, broadcasting and electronic services will always be taxed in the country where the customer belongs*

This new rules has an impact on the ecommerce company sell services. In this case, the rules to apply taxes has change. Og course, ClicShopping is compatible avec these new rules.
If your are question about thaht, don't hesitate to post a comment or a question on our forum.

There a summary information concerning these new rules.

– regardless of whether the customer is a business or consumer
– regardless of whether the supplier based in the EU or outside

* For a business (taxable person) = either the country where it is registered or the country where it has fixed premises receiving the service.
* For a consumer (non-taxable person) = the country where they are registered, have their permanent address or usually live.
For the definition of ‘electronic services see the Explanatory Notes below, in particular under points 1.3; 2.3.3; and 2.4.3.

The effects of this are as follows:

EU BUSINESSES supplying:

1. Business in another EU country

No VAT charged.
Customer must account for the tax (reverse-charge mechanism).

2. Consumer in another EU country

Must charge VAT in the EU country where the customer belongs (not where the business is based).

3. Business or consumer outside the EU

No EU VAT charged.
But if the service is effectively used & enjoyed in an EU country, that country can decide to levy VAT.


1. Business in the EU

No VAT charged.
Customer must account for the tax (reverse-charge mechanism).

2. Consumer in the EU (telecoms, broadcasting or electronic services)

Must charge VAT in the EU country where the customer belongs.




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