Jump to content

Search the Community

Showing results for tags 'marketing'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • News and Annoucement
    • Latest news for community
  • Commercial Request and support
    • Commercials request
    • Talk about an intervention
  • ClicShoppingV3
    • Documentation
    • Installation & Configuration & Operation
    • Adds On / Modules / Hooks /Apps
    • Community Developement
    • Best pratices / tip and trips
  • General
    • Optimization / Marketing
    • Laws on E-commerce
    • General discussions
    • Archives

Blogs

  • E-commerce General
  • ClicShopping

Categories

  • Apps
    • Apps Payment
    • Apps Configuration
    • Apps Shipping
    • Apps Catalog
    • Apps Communication
    • Apps Customers
    • Apps Marketing
    • Apps Orders
    • Apps Order Total
    • Apps Products Listing
    • Apps Report
    • Apps Social Network
    • Apps Tools
    • Apps Web Service
  • Template
    • modules_boxes
    • modules_front_page
    • modules_footer
    • modules_header
    • modules_index_categories
    • modules_products_info
    • modules_account_customers
    • modules_advanced_search
    • modules_blog
    • modules_blog_content
    • modules_checkout_confirmation
    • modules_checkout_payment
    • modules_checkout_shipping
    • modules_checkout_success
    • modules_contact_us
    • modules_create_account
    • modules_create_account_pro
    • modules_login
    • modules_products_featured
    • modules_products_heart (favorites)
    • modules_products_listing
    • modules_products_new
    • modules_products_reviews
    • modules_products_search
    • modules_products_special
    • modules_shopping_cart
    • modules_sitemap
    • modules_tell_a_friend
  • Modules
    • Modules Hooks
    • Modules Export
    • Modules Imports
    • Modules Others
  • modules
    • modules Action Recorder
    • modules Header tags
    • modules Social bookmarks
    • modules Others

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


Found 8 results

  1. Web push notifications are succinct updates sent to the users even when they are not on your website. Due to its crisp approach, there is no beating around the bush and information is shared in a jiffy. It helps to leverage geographical targeting and communicate in a timely fashion keeping time zones in mind. Web Push are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc). Why use push notification for e-commerce marketing? How do they help? Retarget users effectively and tackle abandoned carts Increase sales by segmenting users on basis of interest and behavior Boost conversions by engaging, re-engaging and retaining users on Desktop and Mobile With web push, it becomes easy to send and schedule relevant notifications by segmenting users based on their behavior, interest, and activities they perform. They are swift and drive repeat visits, encouraging people to make a purchase There, some usage can be used Announce new products to a relevant audience Buyers would love to know when products on their wishlist are available for purchase. It might be the latest book from an author whose work they’ve bought earlier, or the newest collection from a fashion brand whose products they’ve been browsing for the last few weeks. To begin with, eCommerce websites can create segments among subscribers based on their previous purchases and on-site activity. Seasonal Sales / Holiday Offers You can welcome a new season with exciting offers on fresh arrivals. Boost conversions with web push messages to your customers announcing upcoming sales about new collections. Use hero images to show-off the new arrivals, encouraging customers to refresh their wardrobe according to the new season. Announce a sale hese notifications work similar to the previous one, difference being that the urgency factor has to be driven in more strongly. Urgency can be created by setting up an expiry time for the sale or if only select products are part of the sale. Most eCommerce websites use a combination of the two. Get authentication from anonymous users eCommerce websites get authentication from anonymous users by encouraging them to login by giving them incentives like discounts. Web push notifications are a great way to get this message across. Price-drop, Stock, and Re-targeting Customers often add products to their wishlists, planning to buy them later. If there is a price drop on the products, they can be easily called back with an automated notification. Another reason for customers bouncing from the store could be that the product they wanted was not available Deliver personalized offers and promotions based on on-site behaviour This type of notification comes in various forms. For example, if a user has spent a few minutes on a particular product page, send him an instant push notification saying that a 10% discount is available on the product if he buys it in the next 15 minutes. Recover abandoned carts This is something most eCommerce websites are familiar with. A user arrives on the website, spends time browsing various products, adds a few items to the cart but doesn’t complete the purchase Sometimes, customers want to compare the price on other websites before making a purchase. Depending on the time this takes, the user may forget about an item. Another reason for cart abandonment may be that the user was distracted by something during the checkout process. Inform buyer of shipment of purchase, and delivery These are informational messages which help the buyer keep track of the products they’ve ordered and make for a smooth delivery experience. Interested to apply a web push inside your e-commerce website ?
  2. Version 1.0.0

    0 downloads

    This hooks allow you to display an information to your customer to save money when it take an order inside the shopping cart This module depends of ms_shopping_cart_products_listing to be used. Note : The installation of this hook is manual and must be downloaded on the marketplace. Copy the Includes directory into your website Copy the hooks_additional_checkout_save_money.json into ClicShopping/Work/Cache/github

    25.00 EUR

  3. ClicShopping

    Google Adwords

    A few people here asked that we have a thread on Adwords, so I'll start it. I've used Adwords since 2003 when you could do a nickel a click. Then, it became a dime and the race was off. Over time I've learned a lot and had a love/hate relationship. This year Adwords account managers have helped me in updating and learning new features. Currently, my ROI is the best it's been in at least a very long time, so I’ll try to share some ideas. For me, a big key is getting a repeat customer, but I also get some good sales from it. First, you need to tie in Analytics, which is now part of Adwords. Analytics can show you what sales you are getting through different ads and you can get the actual order id. This helps in adjusting ads or even stopping those that don't pay off. I look a lot at last 7 days and 30 days. The 7 day view is good because you can see how small bid adjustments can cost a lot. This can be done in the Adwords screens too. https://adwords.google.com/analytics/ And using a Google Feeder like Jack's, you need to set up with Google Shopping. I was slow to get this going, but it's really working well on some items I sell. This gets you the ad boxes you see with pics at the top of Google as well as Google Shopping. https://merchants.google.com/ That covers the basics but AdWords and Analytics have a lot of features. The biggest thing with AdWords is the better your ad is, the less you have to pay and still rank high. So, take advantage of all the little extras like extended links and callouts. Use all the characters you can but keep substance. Once you create a base ad, you can copy and edit to make versions to test. I added "Fully Secure Website" to one of my ads and it get 4 times the click through than any of my others in that ad group. I did this based on switching to all SSL all the time. Adwords also serves it higher, so it likes it. You can also tailor you bids based on areas like states (Texas for instance). Adjust based on days of the week or time of the day. Adjust up or down for phones with browsers. I bid that down because my biggest competitor on this isn't responsive in their site design. Remarketing was a huge fail for me that burned up cash with no ROI. Small bid adjustments that make you rank higher can cost way more than expected, so the 7 day running view is key. The other key is look at it every day. There is some trial and error, but this can get you sales you are otherwise missing. A lot probably depends on your margin, but for me I'll give 200 to sell 1600 especially since some will repeat. There's a lot more to this and I'm not sure how much this helps, but hopefully others have something to add.
  4. Version 1.0.0

    0 downloads

    This apps allow you to analyse products price on other website for a similar product A complete documentation is included inside the app you can add several website to analyse You must understand the html to use this solution, All the website does'nt accept to scrap their website. Important Note : Copy the apps_configuration_price_scrapping.json into ClicShopping/Work/Cache/Github licence : GPL 2 - MIT Install : http://monsite/myAdmin/index.php?A&Configuration\PriceScrapping Activate the module Edi a product, you will see a button close to the price

    60.00 EUR

  5. ClicShopping

    Quantities Discount

    Version 1.0.0

    0 downloads

    This apps allow you to manage your quantities discount inside products. it display in the cart the amount of discount it display the different discount inside the products description Important Note : The installation is manual and must be downloaded on the marketplace. Copy the QuantityDiscount directory into Apps/Catalog/ directories Copy the apps_quantity_discount.json into ClicShopping/Work/Cache/Github Install : http://monsite/ClicShoppingAdmin/index.php?A&Catalog\QuantityDiscount and after go to insert or edit your products.

    60.00 EUR

  6. ClicShopping

    Cunsommer spychology

    The following infographic produced by Ecoreuil.fr , presents 65 points in the online habits of buyers in e- commerce. Deciphering how to buy permits to focus on the strategies and logistics in place to satisfy and retain the best customers.
  7. If it can help you to understand google : look theses link A lot of good stuff https://www.thinkwithgoogle.com/
  8. Mobile Friendly Good for checking if site is Mobile Friendly https://search.google.com/search-console/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect Microdata Testing Tools Good for Schema. https://search.google.com/structured-data/testing-tool Facebook Link Good for Opengraph. https://developers.facebook.com/tools/debug/ Twitter Card Validator https://cards-dev.twitter.com/validator SSL https://www.ssllabs.com/ssltest/index.html"] https://www.ssllabs.com/ssltest/index.html Performs a deep analysis of the configuration of any SSL web server. Page Speed Tools https://gtmetrix.com GTmetrix is a free tool that analyzes your page's speed performance.
×

Important Information

By using this site, you agree to our Terms of Use