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ClicShopping

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Blog Entries posted by ClicShopping

  1. ClicShopping
    The online Payment Services Directive (PSD2 - DSP2), which came into force in January 2018 and whose measures will be applied from September 14, 2019, aims to secure and facilitate the use of online payment. Like the RGPD, this directive harmonises regulation at EU level, this time at the level of payments, and is part of the drive to create a digital single market. By updating the previous directive applied in 2007, the DSP2 incorporates new issues specific to open banking and payment service providers (PSP). This new directive is the result of long debates between the European Commission, the European Parliament, the European Banking Authority, banks and FinTech actors.
     
     
    Why is DSP2 necessary?
    The DSP2 is first and foremost a response to the challenges of cybercrime. With a fraud rate of 0.161% in 2017, France is a good student according to the Observatory on the security of the means of payment of the Banque de France. However, the DSP2 sets an even more ambitious target at 0.13%. The main measures of the DSP2 are:
    Securing online payments, through the implementation of double-authentication for transactions of an amount greater than € 30 among three factors (a code or a password that we know, a device that one possesses or a biometric data). The choice to opt for a 3D-Secure (3DS) type of device no longer belongs to the e-merchant but to the bank, with the obligation to generalize it and to strengthen it.
     
     
    Secure access to data:
    The DSP2 requires banks to provide access to their customers' data (with their agreement of course) to third parties such as payment service initiators (so-called PSPs in English, such as SoFort, Ayden, HiPay or Paypal) or account information service providers. The obligation for banks to offer them adapted interfaces or APIs to enable them to aggregate certain banking data.  
    Securing online payments:
    The obligation of strong authentication for online payments of more than 30 euros, to reduce fraud in e-commerce.
    Securing online payments, through the implementation of double-authentication for transactions of an amount greater than € 30 among three factors (a code or a password that we know, a device that one possesses or a biometric data). The choice to opt for a 3D-Secure (3DS) type of device no longer belongs to the e-merchant but to the bank, with the obligation to generalize it and to strengthen it.  
    Strengthening consumers
    Strengthening consumers' rights to banks by prohibiting extra billing in the case of payment with a credit or debit card, online or in store
    The strengthening of consumer rights, through the lowering of the franchise remaining the responsibility of the customer in the event of fraudulent card payment before opposition of 150 to 50 euros, shorter repayment times and the introduction of a right to unconditional reimbursement for direct debits in euros.  
    Consumers economy:
    The prohibition of overbilling,  the application of surcharges in case of payment by debit or credit card.
      Repercussions of DSP2 are multiple:
     
    For e-commerce players, there is a fear of a deterioration in conversion, particularly because of double-authentication that may complicate the online shopping journey and see many transactions fail. To minimize the impact of the DSP2 on the conversion rate of e-commerce sites, the directive provides exceptions for which enhanced authentication is desired but not mandatory: repeated transactions, small transactions and transactions intended to trusted beneficiaries. In the latter case, the user sends a whitelist to his bank. For players in the banking sector, we can expect an opening to competition in the market, especially thanks to the fact that the DSP2 provides an approval that certifies payment service providers and other FinTech actors on the quality of their treatments. Coupled with easy access to the data of their users, this approval strengthens their legitimacy vis-à-vis traditional banks and allows them to develop even more innovative services.
    Opening the market to new players by giving access to account information via a secure communication channel.  
     
    DSP2, therefore, implies new constraints and new opportunities. By further securing transactions and strengthening cooperation between banks and payment providers, the DSP2 should nurture a virtuous circle for European citizens. On the one hand, the latter will benefit from authentication devices designed to limit fraud. On the other hand, by opening access to certain data, the FinTech players will be able to improve their value proposition.
     

     
  2. ClicShopping
    ClicShopping is an open source application to manage online stores (B2B, B2C, B2B/B2C), open and private sale. In addition, you can qualify the application of social e-commerce with its capabilities that allow the administrator to interact with social networks and users (the catalog is not forgotten also).
    This process has been tested on :
    Maria-Db and Mysql
    Panel Admin : IspConfig V3 - Cpanel
    Ubuntu
    Debian
     
    Download ClicShopping
     
    To begin, you should download the compressed files containing all necessary files and archive. 
    Download ClicShopping and unzip the file.
     

    Setting up your FTP software

    You will also need an FTP software to upload files to your server. One of the most used (which we recommend) is Filezilla.
    You can download the filezilla.org website and install it.

    From elements that you were given by your host, configure filezilla so that it can connect to your hosting.
    1 - How to Use Filezilla.
    - Click File and Site Manager. You will get the following items below.
    - Fill the host box, which is usually your website
    - Select the appropriate file transfer protocol: FTP generally
    - Choose the type of authentication: usually: normal
    - Enter your username: give your host
    - Indicate voting password: give your password
    - Click on Connection  
    2 - Upload files
    You must connect to the server and download the files in the target directory of your instance (This directory typically contains an index.php or index.html).
    Given the variety of settings of the servers, it may be in a directory, groups, for example web.   3 - Permission on files
    There are two important files in ClicShopping solution in order to begin the installation correctly. These files require a temporary change permissions during the installation process

    The following files are located in the directory - /includes/ClicShopping/Sites/Shop/site_conf.php : store configuration file (catalog) - /includes/ClicShopping/Sites/ClicShoppingAdmin/site_conf.php : store configuration file (administration) - /includes/ClicShopping/Conf : 2 files
    - /includes/ClicShopping/Work : All the directories including the sub-directories - /sources/images/ : All the directories including the sub-directories
    In Filezilla, go to the directory and right mouse button,
    - Click Change file attributes
    - In numerical value: Specify the 777 value (allowing the writing to file)
    - Click Ok
      Note : In function of your hosting, you must have to make some other 777 directories to make. In this case, you will have an alert inside your administration  
    4 - Installing ClicShopping
      You can now start installing ClicShiopping.

    Indicate in your browser following url: https://www.mydomain.com/shop/install (change mydomainame.com par your domain)

    Step 1 :Server check

    The second step is to set write permissions on folders and files on your server.

    You need for this step of your FTP and assign the correct rights (see Step 3 for explanation) based on directories and files listed in step installation
    Once this is done, you can refresh your browser by pressing the F5 key to see if the parameters you changed are correct.

    If all the lights are green, then you can proceed to the next step
    Step 2 : Configuring the database

    This step is to make a connection to your database.

    For safety reasons, it may be that you can not create the database from the installation file. Your host has provided you with a password, a login (username), web address to connect to the administration of PhpMyadmin or from your hosting manager to create a database .

    Depending on the case, you will have 4 parameters at your disposal

    Server database: usually localhost
    The login user name: provided by your host or one that you created
    Password: given by your host or one that you created
    The name of the database: given by your host or one that you created

    From these elements, fill the form
    Then click Next and wait for the download process to happen. Once this is finished, you will automatically to the next step. Please do not interrupt the process. You have an option to install the demo to test ClicShopping   Important note :
    If you have an error : Unknown storage engine 'innodb': please follow the instruction via this post :
    https://www.clicshopping.org/forum/topic/448-error-db-unknown-storage-engine-innodb/

    Step 4 : Setup files conf.php

    This step allows you to retrieve various parameters to set the configure.php files correctly.
    There is no specific operation to be performed on this stage, click Next
    Step 5 : Setup ClicShopping

    This step is done so that you can access your administration and shop  
    Notes:

    In the username, please enter your email address
    In the password, please use the symbol * / - eG

    This will give you greater security.

    Etape 6 : Secure files

    This step will show you how to perform a security tool files.

    From FTP

    - Reassign the configure.php files in read-only mode (444) (step 3 procedure) or verify - /includes/ClicShopping/Sites/Shop/site_conf.php : store configuration file (catalog) - /includes/ClicShopping/Sites/ClicShoppingAdmin/site_conf.php : store configuration file (administration) - /includes/ClicShopping/Conf : database access - Remove the installation directory : Shop/Install
    - Any other operation will be indicated by the installation procedure.

    Once this is done, you can access your administration and start the setup according to your needs.
     
    - To secure your application, we recommend you to read this article  (but you can make this more later) :
    https://www.clicshopping.org/forum/blogs/entry/5-secure-clicshopping/
     
    If you have a problem do not hesitate to create a post on the forum.
     
    More Informations :
     
    Community : https://www.clicshopping.org
    Software : https://github.com/ClicShopping
    Official add on : https://github.com/ClicShoppingOfficialModulesV3
    Community add on : https://github.com/ClicShoppingV3Community
    trademark License info : https://www.clicshopping.org/forum/trademark/
    Marketplace : https://www.clicshopping.org/forum/files/

    Enjoy

  3. ClicShopping
    Failure of delivery or non-compliant order on the Internet ... what is the right attitude to obtain satisfaction?

    The very recent creation of a mediation body for Internet litigation strengthens the will already set by the Community Directive of 8 June 2000 on electronic commerce, to privilege out-of-court solutions, since the damage is not too important .

    The user has at his disposal a hierarchy of remedies to assert his rights as consumers.

    In practice, everything depends on the location of the site on which the user is shopping.

    French sites

    If the dispute concerns a delay in delivery, most sites now allow to check directly online the status of the order. The buyer has an interest in doing this before contacting the seller.

    Customer service

    According to the law on confidence in the digital economy of 21 June 2004, merchants must indicate in the offer of sale the details of customer service.

    An e-mail contact followed by a telephone conversation can sometimes resolve the dispute amicably, especially if the company is concerned about its brand image.

    Registered letter: In the absence of agreement, it is prudent to send the seller a registered letter with acknowledgment of receipt reminding him of the facts at the origin of the dispute and the requested arrangement. In practice, this is the best way to formally notify the seller of his claim through a specific complaint form developed by the European Commission.

    Your claim must include:
    all of your details (name, surname, address, telephone number ...); the reference of the product or service causing the problem (product code, packaging code or barcode, reference of the contract or order form ...); if possible, the date and place of the purchase or performance of the service (canvassing at home, distance selling ...); the problem occurred, by clearly expressing its nature (eg failure to deliver after expiry of the delivery period); the subject of your request (cancellation or performance of the contract, refund, exchange, repair ... try to encrypt your request); if possible, the legal bases of your complaint (code articles, texts ...); vouchers in photocopies (invoice, receipt, estimate ...).  
    Organizations and Associations

    Professional organizations, such as FEVAD (Federation of Distance Selling Companies) are responsible for settling disputes between their members and buyers. The list of its members can be found on its website (www.fevad.com).

    Consumer associations are now effectively intervening in e-commerce disputes or settling a dispute with a mobile operator or service provider (European Consumer Center).

    European Consumer Centers (ECC)

    Information centers located near cross-border areas, such as the one located in Kehl (Germany, where the Franco-German association EUROPEAN CONSUMPTION CENTER hosts CEC France and CEC Germany in the same premises, which work in this way. close cooperation), inform European consumers and their internet users of their rights and help them find an extra-judicial solution to their cross-border disputes.

    For German Internet users, there is even a service in Kehl entirely devoted to the problems related to electronic commerce, to settle a dispute against a site installed in another European country. The website of the German Contact Point for Electronic Commerce can be found at: http://www.ecommerce-verbindungsstelle.de/

    European Consumer Center France

    Indigo number 0 820 200 999
    (0,09 EUR / min)

    By phone: (0049) 7851.991.48.0
    By fax: (0049) 7851.991.48.11
    By mail: info@cec-zev.eu.eu
    By mail: Bahnhofsplatz 3, 77694 Kehl - GERMANY
    Website: http://www.europe-consommateurs.eu

    Outside Europe Even if the user can claim the application of its national law, the recourse against the foreign sites turns out to be complex and random.

    Judicial Remedies
    In France

    The Internet user who has suffered significant damage can bring against the professional a civil action for liability, for example in case of non-delivery of expensive computer equipment whose price had been paid in full. The seller is considered as the only interlocutor responsible for the good performance of the contract since the law on confidence in the digital economy.

    In Europe

    The Rome Convention of 19 June 1980 (Article 5) specifies that, in the absence of a choice between the parties, the usual law of the buyer applies if the conclusion of the contract was preceded in that country by an offer of product or services or if the consumer has performed the act
  4. ClicShopping
    Websites are by nature high-risk elements of the information system. Security is of great importance, and this for several reasons.

    The most known threats on websites are disfigurements and denial of service. Disfigurement is an attack in which an attacker modifies the site to replace the legitimate content with content they choose, for example relaying a political message to denigrate the site owner or simply to assert his attack as evidence expertise.

    A denial of service for its object to make the site unavailable to its attack legitimate users. In both cases, the impact on the site owner is obviously a poor images and, in the case of a site for supporting a lucrative business, a shortfall.

    To reduce the most common attacks ... Here are a few recommendations that you can apply.

    Step 1 : Your administrators

    Register an Administrator:

    Your nickname: We recommend you to alias a complex that is not current or use your email.
    Password: a complex password with * / - + - () necessarily complicate a hacker who wants to enter your online store ClicShopping.
     
     
    Step 2 : The Security Module

    In the menu menu Configuration /Action recorder, please edit the different modules to change the security.

    For example, the default Administration module contains two types of value:

    - Please specify the time waiting for a connection error in the administration part: This value indicates the time that a director must wait before attempting to reconnect

    Note : More the time is long, more it's better.
    - Please specify the number of allowed login to log in as admin: This value indicates the number of attempts allowed a connection. If this value is exceeded, it will be impossible to connect.
    Note : More the value is small, more it's better (take a marge if you make a mistake).
    In addition, each attempt failed connection, you will receive an email telling you that someone has tried to log in to your administration when there is an error.

    In the menu Tools / Securities, server information, you will find a summary of the analysis of the principal organs of our server
    Inside this menu, you have   more options than you can look and eventually can help you to update your configuration
     
    You can also install in your dashoarb some modules can help or remind you some action to make inside your application.
     
     

    Step 3 : Configuration files and access to your ClicShoppingAdmin

    Theoretically, if you have followed the Installation Manual, it is not useful to speak on this item.
    However, we recall that the rights on the file configure.php file must be read-only mode is chmod 444.
    - One for security reason.
    - Second for an update or upgrade.

    Please make sure that these rights are correct.
     
    The main important element are located :
    /ClicShopping/Sites/ClicShoppingAdmin/conf.php
    /ClicShopping/Sites/Shop/conf.php
    /ClicShopping/Sites/conf/
     

    Step 4 : Access to your administration

    You can also change the directory ClicShoppingAdmin to  improve the security tool. However, you must perform several operations on this

    - /ClicShopping/Sites/ClicShoppingAdmin/conf.php
    -  Modify ClicShoppingAdmin directory  by your new directory

    You can add an htaccess and htpasswd, if you want.
     
     
    Etape 5 : Your Store - The images directory

    About this directory, it is best is to let the server to manage that.
    But for the best use, the images directories and sub-directories must be in CHMOD 755 and files 644 modes. Generally,  the default settings provided by the Apache server.

    However, there may be a warning at the notifying administration ClicShopping it can not save the file. In this case, we recommend you to directories  and files in  777 mode .
    ClicShopping records for setting up the product images file chmod 644.

    If you create other directories, we advise you to put an empty index.html or index.php file types, you can create it directly from the images editor that is offered in ClicShopping.

    In addition, this directory (but others too) are protected by a .htaccess file preventing them from access these directories via your browser.
     
     
    Conclusion

    If you apply these best practices, you will improve the security of your online store.
    Do not forget to install the antispam App : https://www.clicshopping.org/forum/files/file/112-apps-configuration-antispam/
     
  5. ClicShopping
    Amazon: improve your SEO to increase your sales.

    Did you already realize that Amazon was actually a big search engine for e-commerce?

    If so, you certainly know that behind, an algorithm runs to make the machine work and allow it to offer you the products you need.
    But for your own business, have you ever wondered about optimizing your presence on Amazon to be more visible and increase your sales?
    The similarities between looking for visibility on Amazon and on Google are important.
    The logic is always the same: optimize its content to be judged as the most credible and relevant by the algorithm, to go back in the middle of thousands of results.

    With the difference that for Amazon, the result is a commercial product, while for Google it is usually a website or media content (even if Google Shopping could make us lie by going directly back some products).

    And all the same, the same warning is required by the two Internet giants: think above all about the consumer and provide value (but still optimize a little).
     
    Whether it's in the way of thinking about digital referencing or the hypocrisy that surrounds the search for visibility, they are very similar and offer an advantage to people competent in SEO: that of understanding logic and being able to adapt according to the "tools".
    The first SEO elements to take into account

    Like, therefore, natural referencing, some points are to think and work especially.

    First, let's talk about the title.
     
    It is the first element in contact with your future consumers, and reveals, in a few seconds, what they will find once clicked on the product thumbnail. This title defines your product and will quickly allow Amazon to process it through the keywords that compose it.
    There is therefore a double challenge: a ranking issue in the Amazon results, as well as an issue of increasing the clickthrough rate of Internet users when they see the thumbnail (to discover more).
     
    The content of the product page
     
    The content of this page comes into play once the first click on your title or thumbnail image. Now, the user wants to know more about what your product can bring: if it is solid, credible and really interesting.

    Amazon: How to optimize your keywords to boost your sales?

    The first page of the results, when looking for a product on Amazon, is a place of choice for any seller or e-merchant.
    Just like for search engines, this coveted position can lead to a dramatic increase in sales. More page views, more conversions, there is no doubt that reaching this spot should be part of your priorities when you sell on Amazon.
    Here are our tips to optimize your keywords and boost your sales.
    Amazon: a constantly evolving algorithm

    Like Google, the US sales platform is constantly adjusting and modifying its search algorithm.

    Nevertheless, it is possible to distinguish some essential criteria for the good ranking of your products. Among them we can mention:
        Number of sales already completed
        Vendor Popularity and Rating
        Quality of the keywords associated with the product
     
    Using keywords on Amazon

    So that Amazon measures the relevance of your product and is able to offer it to the right users, it is necessary to use keywords.
    In order to put the odds on your side, it is better to point to long tail keywords. By this we mean keywords that are articulated around three, four or more words and which allow us to detail a product or an offer more precisely. Two advantages to this:

        Bring specificity to your description and increase your chances of appearing faster.
        Better stand out as part of a competitive offer. Especially if other sellers are already well placed on a request you are targeting.

        Set goals to find the right keywords

    Before you even begin your list of keywords, it's important to ask yourself the question of what you want to achieve.

    Do you want to improve the ranking of a product already on the marketplace? Is the goal to stand out from a competitor for the future, supplant it? Are you starting from scratch by having everything to build?
    Establish a list of relevant keywords
    Finding popular terms in your product category, for short and long tail keywords, is a common method.
     
    Nevertheless, other solutions can help you in this task. An analysis software based on artificial intelligence, for example, will allow you to analyze and determine all the keywords used by your customers and already exploited by your competitors.
     
    here are several keyword analysis tools for Amazon, free or paid. Among them we can mention:

        Uberseller
        Sonar
        Sistrix
        Scientific Seller

    As for Google's Keyword Planner, which is sometimes recommended, it's best not to use it in the context of Amazon sales.
    Indeed, the way users search on Google or Amazon is very different. The performance of keywords obtained through the Keyword Planner is, therefore, often disappointing.
    Breakdown of keywords in the ad

    An Amazon ad consists of a title, bullet points, a description and a backend that we will discuss a little further.
    To streamline your ad, first make a list of the keywords you will be integrating. Rank them by importance and use them as you go. The last ones will be placed in the backend.
    title

    In terms of ranking, the title does not count more than bullet points. No need to load keywords.

    Better to write a short and clear title, which will allow users to quickly identify your product and therefore to consult your page. Each field has a character limit. The latter depends on the category of products concerned.
     
    Bullet points
    Their role is to make the product attractive, to describe it as precisely as possible and to include keywords that were not present in the title.
    Amazon Product
    Description

    Considering the fact that Amazon primarily presents products that sell well, it is better to pass the description to convert as many customers as possible.
    Among the proven methods, the situation of the product works well. We must create a context in which the user can identify himself and thus enable him to see how this product will correspond to his needs.
     
    Our advice
    Impose a limit of up to 2000 characters. Your potential customer will not be drowned under the information.
     
    Backend
    Finally, be aware that it is possible to use keywords hidden in a limit of 239 bytes. An ideal space to put other keywords or integrate variations or misspelled queries.
    If this notion seems fuzzy, do not hesitate to call an SEO expert on Codeur.com to write your Amazon ads.
     
    You are ready to sell better on the biggest marketplace in the world. Good keywords and a well-written ad will help you put your chances on your side.
     
     
  6. ClicShopping
    Its democratization in France and in all Europe is done slowly.  but the system has been common in the United States for many years now.
     
    Dropshipping is an option that is becoming more and more attractive as a viable business model for online stores. This distribution model is closely linked to online sales and releases the ecommerce site owner from logistical tasks. So before we get into analysing what dropshipping is and how it can help an online store, we’ll take a look at some basic facts.
     
    This is a technique to sell products online without having them in stock. It is the supplier who takes care of their shipment.
    With drop shipping, an important investment is not needed to set up your own e-commerce. Here's how to proceed to ensure the success of a project based on this technique.
     
    Dropshipping basically consists of the following: the consumer buys a product in an online store and the distributor receives the order. Once finalised, it is the drop shipping supplier itself that sends the consumer their product. You can, of course, save money on your stock management. As might be expected, this involves significant savings (which reduces your risk of loss in the event that the business does not do well). By not having to manage stock, you won’t have to invest in storage or maintenance and the supply chaine.
     
     
    The choice of business sector even in dropshipping ...
     
    The success of an e-commerce without stock depends, first of the sector chosen.
    You have to know that some products have trouble getting sold online. Others are already in a saturated market. Market research is therefore unavoidable.
     
    It's not enough to know which products sell best on the Internet. It is also useful to make sure if these are not counterfeit. That's why a lot of the people who go into this business opt for unbranded items. Others do not make their choice until after reading online reviews of individuals who have had the opportunity to test these products. Finally, it is important to practice in a niche that we know well. Indeed, to better sell, inform the components of its target in the best way on its products is essential.
     
     
     
    Get in touch with suppliers
     
    A lot of the people who get into drop shipping are used to finding their suppliers using only Google.
    However, some brands or wholesalers may not be present. Most of the time, online "suppliers" are, in fact, intermediaries.
    For this reason, it is recommended to move yourself to brands or wholesalers to learn and negotiate.
    This seems hard to believe, but some people do not hesitate to visit China just one afternoon to meet directly with suppliers, not having enough money to stay one or more nights.
    It is also possible to get help from the marketplaces of eBay, Amazon, AliExpress, among others.
     
    The SEO  not to neglect
     
    To hope to attract as many visitors as possible to its dropshipping site, the site must be visible.
    This implies a positioning on the front page of research on its sector of activity.
    This requires working with the keywords most used by the target for its product search.
    These will have to be integrated as well in the structure as in the contents of the on-line shop.
    The referencing policy should include the creation of product sheets accompanied by photos from suppliers.
    Copying and pasting cards directly from them will cause the site to be misplaced.
    It is, therefore, necessary to create unique content in which to insert the right keywords. A professional web editor can handle this work very well.
     
    Establish a webmarketing strategy
     
    After these steps are completed, it is important to promote the store to record its first sales.
    This implies the need to create profiles on social networks.
    To reach as many people as possible, for B2C, we must focus on Facebook, Instagram and Pinterest.
    Linkedin and Twitter are the best platforms for B2B. Google Adwords must also be used for the keyword-targeted campaigns for its industry.
    Which makes it possible to be among the first results of searches of the Net surfers concerning its products.
    It is also recommended to create a blog and regularly offer original and quality content.
    All these actions will be at the source of effective efficient digital communication
     
    What about customer service?
     
    In the dropshipping universe, the sales manager is the owner of the site.
    He will have to develop general conditions relating to returns and refunds. Few suppliers are in charge of this aspect.
    To record a high retention rate, it is important to have a quality customer service, allowing, among other things, the customer to have a satisfaction guarantee.
    We must also be constantly available to customers and be ready to give quick and courteous answers to their questions.
    Finally, because it is the supplier who takes care of the shipments and that it can be in a far country, it is ideal to put at the disposal of the customers a system of follow-up of parcels. This creates a relationship of trust with them.
     
    In summary, some notable benefits of drop shipping:
     
    The biggest advantage of drop shipping is that one doesn’t have to invest a lot to commence their venture.
    Physical products will go obsolete and the ones surviving would be eCommerce websites with their particular inventory.
    You do not need to worry about shipping and delivery of orders as well.
    It can be run from anywhere and anytime provided you have a laptop for yourself.
    Customers can now select from a wider range of products.
    Scaling becomes easier with the aid of dropshipping.
     
  7. ClicShopping
    Here are the most popular questions about SEO. I take on the web some interesting comment about element you must take in consideration. in this case you can adapt your strategy to promote your website, inclue new function inside ClicShopping or create your own template in consequence.
    It’s not possible to cover everything about SEO for e-commerce sites in one article. The advice above has helped many e-commerce websites increase sales and revenue by large multiples, but it is only the tip of the iceberg.
    Recommendation : take time, read document, take note and go step by step.
    Evaluate your Situation
    There have been major changes at Google over the past year or so. With local business search, maps have taken over the SERPs. More users are on mobile devices, with GPS and location data impacting results. Searches for people are more often dominated by authoritative social sites like Facebook, LinkedIn and Twitter. Yet, despite all these new developments must take in consideration.
    You create your new ecommerce website, you have decided to change your sofware. In all case, you must have a pla to promote you website on the main search engine.
     
    Identify the Trends
    1. Relevant Is No Longer Good Enough
    People are on Google looking for answers. If search results don’t provide them, users will go elsewhere. Google wants to become the best “answer engine,” so it’s no longer good enough to provide a page of content that is “relevant” to a given keyword. If you’re not answering the searcher’s question, you won’t last long in the top spot.
    2. Identity Is Important
    Google wants to determine searchers’ identities and interests. It also wants to know who authors specific content, and how trustworthy and authoritative they are.
    3. Sites Must Get Attention By Standing Out Amid The Noise
    Rich snippets and authorship are affecting SERPs. It will soon become much harder to compete and win away attention from those who make use of these tools — even if you have the top spot and they don’t.
    4. Online Is Global, Not Local
    Products and services that are available for purchase online are less likely to show up in local search results. Traditional SEO campaigns are still necessary.
    5. Personal Signals Are Critical
    Google considers geo-location and GPS data while serving up answers to search queries and tailors results to your location. Additionally, people’s voices count for more, and social search is gaining importance.
     
    Takeaways & Lessons
    Keyword research and analysis matters, but the user intention behind those search terms is crucial. Optimize your site for people, not search engines. Your SEO toolbox and the mix of your tools still means a lot. No single tool can tell you everything you need to know. Example of toolbox : Google Keyword Tool, SEOmoz Pro,  Screaming Frog SEO Spider, Open Site Explorer and Microsoft Excel. For project management and collaboration, you can use Jira. Strive for constant improvement.  
    What Do I Do With Obsolete/Expired Products?
    All e-commerce websites have products that will never come back, like consumer electronics or fashion clothing stores that constantly replace products with newer models and styles.
    Many e-commerce websites delete the pages and take no further action. From an SEO perspective, this is bad. You lose SEO value, and people who bookmarked the URL will get an error message.
    The most appropriate solution will depend on many things.
    Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained. Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category. Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return. Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google. Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages. Use archive page. In this case you product will always available but the customer can't buy the product. You can add some similar product to help the customer to choose a product available. About the  New Products
    Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.
    Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.
    About Product Descriptions
    Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.
    You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.
    Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. Home page and category pages?
    Next to the home page, category pages are the most powerful and popular ones.
    Treat category pages as individual home pages. Look at your categories as silos or niches that contain closely related product pages. Add content to your category pages. Build deep-links to product categories. Guest blogging, content marketing and even paid ads work well, as does social media. Tag socially shared content. Be strategic about sharing links on Google Plus, Twitter and other networks. Be specific with your tags. Take charge of what’s being shown/presented. Design category pages to provide search engines and users the best service. Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is: Category Page: Website.com/category/ Sub-category page: Website.com/category/sub-category/ Product page: website.com/category-sub-category/product-name/ Internal link and navigation
    Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time.
    Offer category level navigation. This makes it easier for your users to get an overview of what they will find in the subcategories and pages. Strive to keep things contextually relevant. Link to category-level relevant products. Look at this from a human perspective by taking intent and needs into consideration, but also optimize for the right keywords. Use breadcrumbs on all pages and category pages. This ensures that users and Google can navigate up one level to a parent category. Leverage your Content?
    Don’t shy away from user-generated content — unless you’re afraid of honest opinions about your products and services. There are two obvious SEO benefits from user generated content:
    Better conversion rates and sales Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.
    Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively. Use Schema.org. Schema.org review markup lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates. Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product.  
    Leverage Internal Site Search?
    It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be.
    Enable tracking of your site search. Use tools which allow you to see keywords people are searching for within your site, and calculate the revenue they generate. Count popular searches. They can mean your product is popular and can be profitable. They may also indicate that people are not finding what they came to your site for! Use a tool like Crazy Egg to track clicks and see how people behave on your home page, important category pages and on product pages. Think of your site search results pages as “landing pages.” The search results should be relevant and help users solve their problems. Make sure you “noindex” your search results. Include site search in your keyword research. Analyze what your visitors are searching for to find new product ideas, locate potential areas for improvements, identify popular products, and overcome problems with search and usability. Test your site search and fix errors. Type some of the keywords you’ve uncovered into your internal search and see what they find as a result. When you fix whatever is broken, sales will shoot up! Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words. About Product Descriptions
    Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.
    You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.
    Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. Optimize Product Pictures And Videos?
    The quality of your pictures, photos and videos will influence how visitors feel about your product.
    Never underestimate the value of making prospective buyers feel the benefits of your product.
    Interesting pictures get shared on Pinterest and social networks.
    Getting users to tag and comment on photos also makes your content unique.
    Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search.
    Use high-quality pictures. Get photographs that create an atmosphere, that make prospects feel something. Those will make more sales. Though expensive, it’s a good investment for your best products. Video can work even better. Optimize your images. File name, alt text, caption, etc., should be short yet descriptive. These are opportunities to provide search engines with clues as to what your image content is. A/B-test options. Try one picture against another to see which gives better conversion rates. Aspect of the Security
    Your customers are worried about online security — with good reason. They put their identity and financial data in your hands. You must reassure them that it’s safe.
    Leave visual clues. Display logos and text certifying that you comply with security standards.
    Show them your SSL/Visa/other security and encryption standards or certificates.
    Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
    Many e-tailers hide this information at the bottom of a page, or simply take it for granted. Don’t make that mistake.
    Best Practices and Routines
    1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another.
    2. Use Google Webmaster Tools: This free tool helps webmasters find and fix vexing SEO problems. Establish a routine in which you:
    Look for 404 errors, soft 404’s and other problems See how your website, products and pages are performing on the SERPs Notice popular keywords and phrases, popular pages and more You can integrat Google Webmaster Tools, Google AdWords and Google Analytics to get access to valuable information for free.
    3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly.
    4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has their advantages.
    7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?
     
  8. ClicShopping
    Below, some information can help you to majke your website GDPR. GDPR is new european directive to allow all the customers to control their data.
     
    GDPR Requirement for your E-commerce website - General
     
    Please note: 
    EU GDPR will affect businesses both inside and outside of the EU. Any non-EU company dealing with EU customers will have to comply with the GDPR.
    To achieve full compliance by the end of May 2018, WooCommerce businesses will need to:
    Tell the user who you are, what data you collect, why you collect the data, for how long you retain it and which third parties receive it (if any)
     
    Get a clear consent before collecting any data
    Let users access their data
    Let users download their data
    Let users delete their data
    Let users know if a data breach has occurred
     
    If you don’t strictly adhere to these rules, you will eventually get fined up to €20 million or 4% of your worldwide annual turnover, whichever is greater…
    Now, this is good to know, but actually, the most important question is: what changes am I required to do on my WordPress/WooCommerce website?
    Well, with my goal being translating GDPR in plain English and in “WordPressian” (a new language I just created), the 6 rules outlined above will have implications on:
     
    ClicShopping Terms & Conditions (Checkout page)
    ClicShopping Privacy Policy (Checkout page)
    ClicShopping User registration (My Account page)
    ClicShopping Cart Abandonment (Checkout page)
    ClicShopping product reviews (Single Product page)
    ClicShopping comments (Blog pages)
    ClicShopping opt-in forms (Newsletter, notification, etc.)
    ClicShopping contact forms (Contact Us page, widgets, etc.)
    ClicShopping analytics (Google Analytics, etc.)
    ClicShopping Plugins & APIs (Payments, Email marketing, etc.)
     
    Breach notifications
     
    That’s quite a lot of work…
    Once again, please double check this with a lawyer or a GDPR consultant as I’m neither of the two.
     
    GDPR Compliance Step 1: ClicShopping Terms & Conditions
     
    Based on Quora’s article, “What is the difference between Privacy Policy and Terms and Conditions?“, the Privacy Policy is to inform the user about the data you gather, while the Terms and Conditions (also called T&C, Terms of Service or ToS) include the legal terms and rules that bind the customer to your business.
     
    Therefore, while the biggest changes will need to be done on your Privacy Policy (as well as showing this everywhere, see the following section), you should also amend your T&C page in regard to the new GDPR terminology and the gathering of customer data from the ClicShopping checkout.
    In my opinion, it’s simply sufficient to add a paragraph to your ToS that links to the revised Privacy Policy and therefore the whole personal data usage document.
     
    If you have no T&C page at all, you can use some of the online generators (google “terms and conditions generator” or “terms and conditions template”), use a premium service like iUbenda, or alternatively take a look at T&C pages on popular e-commerce websites to get some inspiration
     
    Once this is done, the Clicshopping checkout will show a checkbox on the checkout page with default text and a link to the T&C page you selected in the previous step:
     
    To-do list:
     
    Create a T&C page if you have none (you can use a T&C generator or take a look at popular e-commerce T&C pages – remember to refine the document for your specific legal agreements and have it revised by a lawyer)
    Add a new GDPR paragraph to your T&C that links to your Privacy Policy page
    Use the ClicShopping Checkout Settings to add a checkbox to the Checkout page
     
    GDPR Compliance Step 2: ClicShopping Privacy Policy
     
    On Business Bloomer I have no T&C page (working on that…) and no Privacy Policy page (definitely working on that now…).
     
    Surely, the Privacy Policy page is the one that requires a lot of editing and copywriting. On top of this, we will need to show the Privacy Policy opt-in message on the checkout page and other places, such as contact forms and opt-in forms (see following sections).
     
    In regard to the Privacy Policy page content, you must inform the user about the data you collect, store and use.
    Once again, the suggestion here is to take a look at reliable ecommerce websites Privacy Policy pages and see how they’re approaching the new GDPR rules.
     
    Surely, you will need to cover the following:
     
    who you are (company, address, etc)
    what data you collect (IP addresses, name, email, phone, address, etc)
    for what reason you collect the data (invoicing, tracking, email communication, etc)
    for how long you retain it (e.g. you keep invoices for 6 years for accounting purposes)
    which third parties receive it (MailChimp, Google, CRM, etc)
    how to download data (either automatically or by emailing the Data Protection Officer)
    how to delete data (either automatically or by emailing the Data Protection Officer)
    how to get in touch with you for data-related issues (the contact details of the assigned Data Protection Officer, probably you)
     
    Now that you’ve written your Privacy Policy, you need to show this on every page of the website (a link in the footer would do) and – on top of that – a privacy policy checkbox on any opt-ins, user registration forms and checkout forms.
    Based on the useful comments I received on this article, users need to actively “check” or “agree” to the Privacy Policy (exactly in the same way people do so with your T&C) so you must show a checkbox (and you cannot pre-select that checkbox by default).
    So, how do you add a “Privacy Policy” checkbox on the checkout page? Well, in this case you can add a second checkbox, on top of the default “I’ve read and accept the terms & conditions”.
     
    This second checkbox might say something like “I’ve read and accept the Privacy Policy” (or a more user-friendly label such as “Your personal data will help us create your account and to support your user experience throughout this website.
     
    Please read and accept our Privacy Policy document, where you can find for more information on how we use your personal data”).
     
    So, this concludes the Privacy Policy work.
     
    To-do list:
    Create a Privacy Policy page if you have none
    Add who – what – how – why – when to Privacy Policy
    Display link to Privacy Policy in the footer
     
    GDPR Compliance Step 3: ClicShopping User Registration
     
    As this is personal data, we need to show the Privacy Policy checkbox on the frontend, similarly to what we’ve done on the checkout page.
    Also remember to only collect information you strictly require to run your business.
     
    To-do list:
    add a Privacy Policy checkbox to the registration form
     
    GDPR Compliance Step 4: ClicShopping Product Reviews
     
    Ah, product reviews! In ecommerce, they really matter, don’t they?
    Of course, reviews contain personal data. You got it, you need user consent.
     
    This is against the GDPR, which requires explicit consent (i.e. ticking a box).
     
    Customers will have already opted-in to your T&C and Privacy Policy, so nothing will need to be added to the product review form if they’re logged in.
     
    If you allow reviews from non-logged-in, non-purchaser users, that’s another story. Not sure why you’d do that, but in this case you’ll need to add the Privacy Policy checkbox to the product review form.
     
    Simple as that !
     
    GDPR Compliance Step 6: ClicShopping Comments
     
    If your ClicShopping pages and posts have comments, here comes another GDPR compliance problem.
     
    Users are usually prompted to enter their name, email address and website URL together with their message without the need to register an account (this happens on Business Bloomer for example, but maybe in your case you might force user registration in which case you’re GDPR compliant in regard to ClicShopping comments by default).
     
    Once again this is pretty simple – you will need to add a Privacy Policy consent message in the “Leave a comment” form and a “cookies opt-out”.
     
    To-do list:
    Make sure to display the Privacy Policy checkbox before users submit a comment
     
    GDPR Compliance Step 7: ClicShopping Opt-in Forms
     
    An opt-in form is a contact form where users enter their name and email address (usually) to join your email marketing list (or database of contacts).
    First of all, you must remove all automatic opt-ins on your site. All checkboxes must be not checked by default (a “checked” checkbox by default cannot imply acceptance).
    Besides, are you passing those email addresses to sub-companies or other partners? Hopefully not…
     
    Either way, users must:
     
    consent
    know why their personal data is needed (“Enter your email address to receive our weekly newsletter“)
    give you only relevant information (to join your newsletter you don’t need to ask for the date of birth… unless you want to send them a gift on their birthday! In this case, you’ve got to make it clear WHY you want that personal piece of data
    know how to delete/download the data at any time
    know how to opt-out
     
    Usually, an opt-in form is tied to a specific software e.g. Mailchimp
    Whoever you send that email address to, make sure they are reliable (Mailchimp, ConvertKit, Aweber, etc.) and that they are actively working on HELPING you being GDPR-ready.
     
    To-do list:
    Audit all your opt-in forms
    See if your opt-in form / newsletter / email marketing provider has a GDPR solution
    Make sure to display the Privacy Policy checkbox before users opt-in
     
    GDPR Compliance Step 8: ClicShopping Contact Forms
     
    These forms now require Privacy Policy consent.
    Simply put, you should add a checkbox (very easy with any of the above plugins) close to the “Submit” button, to make sure users are agreeing to your Privacy Policy.
     
    To-do list:
    Add Privacy Policy checkbox to all your contact forms
    If the contact form is going to store personal data in a database and/or is tied to an email marketing software, you need to tell your users why and where you’re storing data
     
    GDPR Compliance Step 9: ClicShopping Analytics
     
    Whether you use Google Analytics, Metorik, or both, you’re capturing user data and using cookies without consent. Same applies to Google AdWords, Facebook pixels and similar.
     
    The best thing to do in this case is to check each provider’s GDPR policy, because THEY are collecting the data and not YOU. You’re just passing data to THEM: “Under the GDPR, if you use Google Analytics, then Google is your Data Processor. Your organization is the Data Controller since you control which data is sent to Google Analytics“.
     
    According to Google Analytics Team (they sent an email to all account holders on April 11th 2018):
    GDPR requires your attention and action even if your users are not based in the European Economic Area (EEA)
    They introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Google Analytics will automatically delete user and event data that is older than the retention period you select
    Before May 25, Google Analytics will also introduce a new user deletion tool that allows you to delete all data associated with an individual user (e.g. site visitor) from your Google Analytics properties
    GA remain committed to providing features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization
    They are also updating their policies as Data Processors
    Indeed, I just found this new section in my GA account:
     
    To-do list:
    Only use reliable, GDPR-compliant tracking software
    Ask software providers how they’re handling GDPR compliance
    Add to your Privacy Policy who handles your tracking data
     
    GDPR Compliance Step 10: ClicShopping Plugins
     
    This is a very important section, but I won’t keep you here for too long.
     
    It’s very easy.
    Does plugin _____ either get, read, store, use, edit, handle, access user personal data?
     
    Simply ask yourself this question for each plugin.
     
    If the answer is yes:
     
    make sure it’s a reliable plugin
    make sure they are GDPR ready
    make sure to add the plugin to the list of “third parties” that get access to user data in your Privacy Policy
     
    If the answer is no:
    are you 100% sure?
    really, really sure?
    good then, you don’t need to do anything
     
    Who knew GDPR was actually a good thing!
     
    To-do list:
    Ask yourself the “magic” GDPR question about each plugin and theme
    Select GDPR-compliant plugins
    Discard non-GDPR-compliant plugins
     
    GDPR Compliance Step 11: ClicShopping APIs
     
    We already mentioned this before, but “API” cover a lot of different applications. But first, what the heck is an API (in plain English pleaseeee)?
    An API (Application Programming Interface) is basically “a piece of code” that allows you to access an external software without ever leaving your website.
    API is used for transmitting data between two parties. A good analogy is to think about a bus traveling from one city to another, back and forth, moving people between the two points (data). Another good one (allow me to be a little Italian about it!) is to think about API as a waiter that takes your pizza order and lets the kitchen know what toppings you want Either way, an API is a “data connector” – private data might be passed from your website to another software and viceversa, hence GDPR applies.
     
    Examples:
    users can join your Mailchimp list without ever leaving your website, thanks to Mailchimp API
    users can checkout with Stripe without ever leaving your site, thanks to Stripe API
    and so on…
    Facebook, Twitter, any kind of third party software give you APIs. These APIs connect your ClicShopping store to the outside world, passing data to it – possibly private, personal user data.
     
    As long as you know:
     
    what APIs you use ?
    what data is sent ?
     
    if the API is GDPR compliant
    …then you’re good to go. As usual, you have to add to your Privacy Policy the detailed list of APIs that handle user data.
     
    To-do list:
    Audit all your APIs
    Discard non-GDPR-compliant APIs
    Add APIs to your Privacy Policy
     
    GDPR Compliance Step 12: Breach Notifications
     
    Under the GDPR, if your website experiences a data breach this needs to be immediately communicated to those users affected by the breach. A notification must be sent within 72 hours.
    What’s a data breach by the way?
     
    Well, this occurs when personal information is passed to:
     
    an unauthorized data processor or subcontractor
    a non-GDPR compliant body
    a third party without the knowledge of the data subject
    a hacker
    On top of this, you will need to have a security data breach response plan and process in place.
     
    To-do list:
    Secure your ClicShopping website please!
    Subscribe to all your third-party software / API providers so that you can become aware as soon as a data breach that affects your users occurs
    Reduce the amount of data you store. Brilliant workaround, isn’t it?
    Have a data breach emergency plan
     
     
  9. ClicShopping
    Web push notifications are succinct updates sent to the users even when they are not on your website. Due to its crisp approach, there is no beating around the bush and information is shared in a jiffy. It helps to leverage geographical targeting and communicate in a timely fashion keeping time zones in mind.
     
    Web Push are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc).
     
    Why use push notification for e-commerce marketing? How do they help?
     
     
    Retarget users effectively and tackle abandoned carts
    Increase sales by segmenting users on basis of interest and behavior
    Boost conversions by engaging, re-engaging and retaining users on Desktop and Mobile
     
    With web push, it becomes easy to send and schedule relevant notifications by segmenting users based on their behavior, interest, and activities they perform. They are swift and drive repeat visits, encouraging people to make a purchase
     
    There, some usage can be used
     
    Announce new products to a relevant audience
    Buyers would love to know when products on their wishlist are available for purchase. It might be the latest book from an author whose work they’ve bought earlier, or the newest collection from a fashion brand whose products they’ve been browsing for the last few weeks. To begin with, eCommerce websites can create segments among subscribers based on their previous purchases and on-site activity.
     
    Seasonal Sales / Holiday Offers
    You can welcome a new season with exciting offers on fresh arrivals. Boost conversions with web push messages to your customers announcing upcoming sales about new collections. Use hero images to show-off the new arrivals, encouraging customers to refresh their wardrobe according to the new season.
     
    Announce a sale
    hese notifications work similar to the previous one, difference being that the urgency factor has to be driven in more strongly. Urgency can be created by setting up an expiry time for the sale or if only select products are part of the sale. Most eCommerce websites use a combination of the two.
     
    Get authentication from anonymous users
    eCommerce websites get authentication from anonymous users by encouraging them to login by giving them incentives like discounts. Web push notifications are a great way to get this message across.
     
    Price-drop, Stock, and Re-targeting
    Customers often add products to their wishlists, planning to buy them later. If there is a price drop on the products, they can be easily called back with an automated notification.
    Another reason for customers bouncing from the store could be that the product they wanted was not available
     
    Deliver personalized offers and promotions based on on-site behaviour
    This type of notification comes in various forms. For example, if a user has spent a few minutes on a particular product page, send him an instant push notification saying that a 10% discount is available on the product if he buys it in the next 15 minutes.
     
    Recover abandoned carts
    This is something most eCommerce websites are familiar with. A user arrives on the website, spends time browsing various products, adds a few items to the cart but doesn’t complete the purchase
    Sometimes, customers want to compare the price on other websites before making a purchase. Depending on the time this takes, the user may forget about an item. Another reason for cart abandonment may be that the user was distracted by something during the checkout process.
     
    Inform buyer of shipment of purchase, and delivery
    These are informational messages which help the buyer keep track of the products they’ve ordered and make for a smooth delivery experience.
     
     Interested to apply a web push inside your e-commerce website ?
     
     
  10. ClicShopping
    A little image in french and the potential market with AI and Chatbot. You can download a specific Chatbot App with artificial intelligence thant you can install in ClicShopping. About this App, a specific article will be write.
    For this moment, you can look in french this infographie.

  11. ClicShopping
    Many merchants may face a problem of optimal product management, inventory, billing rates ... which gradually with the development of their business will put more stress.

    At one point in the development of the company's business, a matter of improving the flow management will arise and even become crucial. Should I develop an interface between my solution to e-commerce (osCommerce, ClicShopping, PrestaShop, Magento ...) with an ERP or is it to develop my ecommerce solution taking into account my own business needs?


    This strategic issue is difficult to resolve because the costs of development, integration can be diffcult see significant quantifiable excluding pass in the organizational environment of the company. Here is some considerations on our part to help.

    - Ecommerce solutions, including open source, can easily evolve and incorporate many features to enhance business management. Furthermore the integration of new features to meet the needs of business not too complicated can be easily implemented.

    - The introduction of synchronous or asynchronous links, using current technologies, can help pair your e-commerce solution for ERP. The question is, should it
    my solution ecommerce pilot partially my ERP or
    my ERPsolution pilotpartially my Ecommerce sofware or
    the two solutions that are synchronized if a action is made on one or the other. There is no specific answer, it must fit with your business needs and abilities of management information between the ERP and Ecommerce platform or vice versa but also in terms of growing your business, the needs of business and organizational envrionment. A small business, a medium enterprise or a large have needs that are completely different. Case of development of a major business or organizational environment already structured.
    In this case, the choice of the implementation of ERP systems such as steering information is clear because it is beyond this article and creates a complete business management envrionment taking into account accounting, human resources, projects ...

    Ecommerce platform was only a element of the commercial sales force that reflects the product catalog for customers to the company. All activity related to product management is managed by the ERP that will drive the ecommerce site.

    If the ERP does not include its own ecommerce platform, then it will put in place a very rigorous technical link between the ERP and ecommerce solution. A project that will require a lot of technical analysis and be faced with many constraints.



    Avantages : - Seamless integration of information systems
    - No duplication of information between technical platforms
    - Native link with accounting (which is a limit of ecommerce platforms)
    - link with other channels sales force of the company
    Disadvantages : - The architecture to implement is not simple and requires a good understanding of business processes
    - Timing information can be problematic if a break occurs
    - High cost generally. For a development in a non structured, small company or launching a ecommerce business
    In case the activity is to offer products on the internet without a strong coupling of the enterprise information platform and ecommerce system, the choice of the establishment of an ERP may arise but can be helpful.

    Useful because even if the link between the two platforms is not entirely successful, it will allow the company to develop an organizational environment, business minima structured and save time in managing its daily business.

    Not useful for the implementation of an ERP system is related to relatively high stresses, see too evolved for acttivté company in the field of ecommerce and its pilot everyday tool. In this case the ecommera§ant prefer to have a greater agility in its inventory, rates and customer relations (sales) ...
    Avantages :
     
    - Scalability of the system depending on the degree of evolution of the business environment  
    - Product management and business relationship integrated ecommerce platform
    - Nonessential synchronization with ERP platform, but not with very low cost and scalable thereafter - Lighter Architecture
    Disadvantages :
     
    - does not cover a spectrum ERP can
    - Duality of information produced can include the product sheet, inventory management ...
    - The analytical analysis is more limited fortiori
    - The consideration of compatibility can be a problem  
    Conclusion : There is no single solution, everything is related to the degree of formalization of the organizational environment, the evolution of the company's business and strategy development. But the possibilities for e-retailers are present and allow it time to choose the degree of coupling of information systems enabling it to improve its daily management to better respond to changes in its activity.
    Currently, Odoo, ex OpenERP is a interesting solution for the little or medium company.

    Note :
    ClicShopping integrate natively coupling with openSource Odoo (eg OpenERP),. This will allow the merchant to have flexibility on their ecommerce platform in the daily management but also in providing a reliable tool for structuring activity. Moreover, as the whole is in open source, the cost is greatly reduced. The client, based on its needs and the evolution of its business, will have the option to enable or not the link between ClicShopping and Odoo to see and subsequently invest to have a sharper coupling.
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  12. ClicShopping
    From 1 January 2015, telecommunications, broadcasting and electronic services will always be taxed in the country where the customer belongs*

    This new rules has an impact on the ecommerce company sell services. In this case, the rules to apply taxes has change. Og course, ClicShopping is compatible avec these new rules.
    If your are question about thaht, don't hesitate to post a comment or a question on our forum.

    There a summary information concerning these new rules.

    – regardless of whether the customer is a business or consumer
    – regardless of whether the supplier based in the EU or outside

    * For a business (taxable person) = either the country where it is registered or the country where it has fixed premises receiving the service.
    * For a consumer (non-taxable person) = the country where they are registered, have their permanent address or usually live.
    For the definition of ‘electronic services see the Explanatory Notes below, in particular under points 1.3; 2.3.3; and 2.4.3.

    The effects of this are as follows:

    EU BUSINESSES supplying:

    1. Business in another EU country

    No VAT charged.
    Customer must account for the tax (reverse-charge mechanism).

    2. Consumer in another EU country

    Must charge VAT in the EU country where the customer belongs (not where the business is based).

    3. Business or consumer outside the EU

    No EU VAT charged.
    But if the service is effectively used & enjoyed in an EU country, that country can decide to levy VAT.

     NON-EU BUSINESSES supplying:

    1. Business in the EU

    No VAT charged.
    Customer must account for the tax (reverse-charge mechanism).

    2. Consumer in the EU (telecoms, broadcasting or electronic services)

    Must charge VAT in the EU country where the customer belongs.
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