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how to make visitors to my site become my customers ?

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There are many possible strategies. One is to make every effort to limit dropouts.
This includes:
- The diversification of your delivery methods
- Clear communication about your delivery policy
- Simplification of the payment stage
- Recovery of sales of your abandoned baskets

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I think the visitor must be in confidence and see you are serious. I agree with all criteria above.
Also, I think it's also important to have a good presence on internet, review inside your products and review on the quality of your service.

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