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Look this website. It's a complete tool analysis with little review: https://backlinko.com/seo-tools

I found this point to check. What do you think about SEO :  1. Optimize for page speed 2. Secure your website with SSL 3. Create an FAQ page for your website  4. Create Short form content 5. Create long form content 6. Use simple words and short sentences 7. Be active on Social Media 8. Use Schema Metadata 9. Update your Google My Business Listing  10. Optimize Your Website’s Structured Data Markup