GPT and analysis

Content generation:

GPT can generate quality content for e-commerce websites, such as product descriptions, technical sheets and blog articles. This can help companies increase their online visibility and improve their natural referencing.

Selling assistance:

GPT can also be used to create virtual assistants to help customers find products and answer their questions. This can help companies improve customer experience and increase conversions.

Data analysis:

GPT can be used to analyze e-commerce data, such as sales trends, purchase behavior and customer comments. This can help companies make informed decisions on products for sale and the advertising campaigns to be launched.

Generation of automated Chatbot script:

GPT could help generate automated script for chatbot for better customer support and better shopping experience. Generation of slogan or catchy title: Chat GPT can also be used to generate slogans or catchy titles for online advertising campaigns. This can help companies attract customer attention and increase conversions.

It is important to note that Chat GPT is a powerful tool but it does not replace creativity and human expertise. It is best to use it as a tool to help you improve the performance of your site and your customer experience

Could GPT do the after -sales service of an online commerce site? ‍

GPT could certainly be used to manage the after-sales service of an online commerce site. It could be used to create a chatbot or a virtual assistant to help customers solve their problems and answer their questions.

- It could also be used to analyze after-sales service data, such as support tickets and customer comments, to identify trends and recurring problems.

- It could use pre-trained models on customer needs to be able to meet the most common requests.

- It can help using standard expressions and responses for requests for return, refund, order, delivery monitoring etc.

- It could also be used to generate scripts for customer service employees to help them respond to requests in an efficient and professional manner.

It is important to emphasize that even if GPT has high capacities for language understanding, it is important to train it with data specific to your company, so that the generated  responses are as appropriate as possible.

It is also important to ensure the quality of these responses and check them regularly to ensure that they are correct and in accordance with the company's policies.

Will it be possible to send emails directly to customers, in particular for informed of a delivery state for an order?

‍

- It would be possible to use Cat GPT to send automatic emails to customers to inform them of the state of their delivery.

- This could be accomplished using the GPT API to generate automated emails, which would then be sent to customers via an email sending platform.

For this, it would be necessary to configure an automated email generation system which will integrate into your order management system, so that it can recover the delivery data corresponding to a given command and use it to generate a personalized email to the customer.

- GPT could then be used to generate the content of these emails, using delivery and shipping information to customize the message.

- It would also be possible to use GPT to generate email models for different stages of the delivery process, such as order confirmation, shipping, delivery or return. This would automate the process for sending delivery monitoring and saving time for employees.

It is important to note that the sending of automated email must respect the rules of confidentiality and spam and must comply with the applicable laws and regulations, such as the Data Protection Act (GDPR). It is important to ensure that customers have given their consent to receive communications of this type and give them the possibility of unsubscribing.

Product content creation :  How can GPT Chat be useful in their creation?

‍

GPT-4 can be very useful for the creation of product sheets for an online commerce site. It could be used to automatically generate product descriptions, technical characteristics, advantages and disadvantages, current uses, product images and even catchy titles for products.

Here are some concrete examples of the use of Chat GPT for the creation of product sheets:

- Generation of product descriptions: GPT could be used to generate convincing and attractive product descriptions, using information on the characteristics and advantages of the product. He can use examples of sales sentences to encourage the user to buy.
 

- Generation of technical characteristics: GPT could be used to generate the detailed technical characteristics of products, such as dimensions, weight, materials used, etc.
 

- Generation of product images: GPT could also be used to generate product images based on technical characteristics and product descriptions. He could use existing images based on tags for image recognition.
 

- Generation of catchy titles: GPT could also be used to generate catchy titles for products, which would attract the attention of customers and encourage them to learn more about the products.
 

- Generation of SEO content: GPT could also be used to generate SEO (Search Engine Optimization) content to improve product sheets in terms of natural referencing.

It is important to note that even if GPT can automatically generate quality content and it is important to check and reread the product sheets before publishing them to ensure that they are correct and respect the rules of the company in terms of quality and presentation. It is also important to have complete information on products to feed GPT-4, to avoid errors or inaccuracies.

How can GPT analyze the sales data of a website and what will interest be?

‍

GPT can be used to analyze sales data from an electronic commercial website using automated data analysis techniques. It could be used to identify sales trends, customer purchase behavior and the most popular products, for example.

Here are some concrete examples of the use of Chat GPT for sales data analysis:

- Identify sales trends: GPT could be used to analyze sales data and identify trends, such as periods of high activity or most popular products. This could help companies plan their inventory and adapt their marketing strategy.
 

- Analysis of purchase behavior: GPT could also be used to analyze customer purchase behavior, such as products purchased together, purchase frequencies and spent amounts. This could help companies better understand their customers and adapt their marketing strategy accordingly.
 

- Customer segmentation: GPT could use sales data to identify customer segments that have similar characteristics and similar purchase behavior. This could help companies target their marketing campaigns and personalize offers for each group of customers.
 

- Sales forecasts: GPT could use machine learning techniques to predict to come from the historic sales data. This could help companies plan the inventory and marketing strategies.

- Customer commentary data analysis: GPT could use feelings analysis techniques to extract positive and negative information from customer comments, to identify the strengths and weaknesses of the products and the purchasing experience . This could help companies improve their products and improve the purchasing experience.

Analysis of sales data can provide businesses with valuable information on their market, customers and products. This can help them make informed decisions on products for sale, the advertising campaigns to be launched and the marketing strategies to use, to increase sales and improve customer experience.

How can GPT help the purchase service from an online sales site?

‍

‍

GPT can help the purchase service of an online sales site using its natural language and content generation comprehension capacities. It can be used to automate certain tasks and improve the efficiency of the purchasing service.

Here are some concrete examples of the use of Chat GPT for the purchase service of an online sales site:

- Supplier search: GPT could be used to carry out online supplier searches, using specific keywords and search criteria to find potential suppliers. It could also be used to assess the quality and reliability of potential suppliers.

 - Generation of purchase requests: GPT could be used to automatically generate purchase requests for products, using supplier information and business needs to personalize requests. It could also be used to generate quotes and contracts for suppliers.

 - Monitoring of orders: GPT could be used to monitor orders and to inform suppliers and internal employees about possible delays or delivery problems. It could also be used to generate reports on commands and deliveries.

- Price negotiation: GPT could use its language understanding capacities to help buyers negotiate prices with suppliers, using relevant arguments and responding to objections.
 

- Data analysis: GPT could use data analysis techniques to identify trends and purchase opportunities, using information on orders, deliveries, stocks and prices to make purchase decisions informed.

By using GPT to automate certain tasks and to improve the efficiency of the purchasing service, companies can save time and resources while improving the quality and relevance of purchasing decisions. It is important to note that the use of Chat GPT for these tasks does not replace the need for human expertise to make crucial decisions for business management, especially for negotiations and data analyzes.

What can be the use of GPT chat for images produced from an eCommerce site?

‍

GPT can be very useful for product images of an electronic commerce site using its image recognition and content generation capacities. It can be used to automate certain tasks related to products and to improve the user experience.

Here are some concrete examples of the use of GPT-3 for product images of an electronic commerce site:

- Image recognition: GPT could be used to identify the characteristics of product images, such as colors, shapes and sizes, using automated image recognition techniques. This information could be used to improve product search or to suggest similar products.

- Image generation: GPT could be used to generate product images based on product descriptions, using technical characteristics and product descriptions to generate images that faithfully represent products.

- Image compression and resizing: GPT could be used to optimize the size of product images to improve the loading time of the website pages.

We hope these elements can be useful for you. GPT is disruptive tool and it's important to implement it if you want to improve your productivity.

ChatGPT was launched as a prototype on November 30, 2022, and quickly garnered attention for its detailed responses and articulate answers across many domains of knowledge. Its uneven factual accuracy was identified as a significant drawback. Following the release of ChatGPT, OpenAI was reportedly valued at $29 billion. (01/2023)

There have also been extensions and guides developed to facilitate the usage of ChatGPT, as well as related tools that have been recently launched that are worthy to check out:

ChatGPT for Search Engines

ChatGPT for Google

The Art of ChatGPT Prompting: A Guide to Crafting Clear and Effective Prompts

Perplexity Ask Anything

Jasper Chat

YouChat

Taking all of this into consideration, as many of you, I’ve been playing with ChatGPT to leverage in SEO tasks.

Here are some ideas of them that you can use as a reference too:

Technical Optimization

. Generate Structured Data for your content

“Generate the FAQPage Schema markup for the following questions and answers:…”

. Generate Hreflang tags for to use as patterns for your site pages 

“Generate the hreflang tags to feature in pages targeted to the <country> in <language>, <country> in <language> and <country> in <language>…”

. Generate .htaccess rewrite rules for redirects 

“Generate the .htaccess rewrite rules to 301-redirect <source location> to <location destination> …”

. Generate the rules for your robots.txt 

“Generate a robots.txt rules to block the crawl <location to block> but allow the crawling of <location to crawl> within the domain …”

Link Building

. Help you answer Help a B2B Writer or HARO requests

“Please write a professionally sounding and short reply to the following “Help a B2B Writer” request saying that I have first hand experience and happy to provide the input needed as long as I don’t mention the site names: …”

. Generate popular and relevant sites to outreach

“Recommend X popular blogs about <site area> that cover “<topic>” along with their URLs”

. Reword outreach emails to make them unique

Let’s use one of the templates shared by Ahrefs in this guide and ask to reword it to make it unique:

“Rephrase the following email while keeping its meaning, to make it sound fun but still professional: …”

SEO Reporting

. Generate RegEx to filter Google Search Console Performance Report

Keyword Research

. Generate relevant topics to target

“Generate a list of X popular questions related to “<keyword>, that are relevant for new <audience>”

. Classify a list of keywords based on their search intent

“Classify the following keyword list in groups based on their search intent, whether commercial, transactional or informational: …”

. Cluster a list of keywords based on their semantic relevance

“Cluster the following keywords into groups based on their semantic relevance: ….”

. Translate a list of keywords

“Translate the following keywords from <Source Language> to <Output Language> and generate the results in a table with two columns, with the keywords in <Source Language> in the first one, and their translation to <Output Language> in the second:”

Content Optimization

. Generate titles for your page content

Copy/paste your page content and ask:

“Generate X unique title tags, of a maximum of 60 characters, for the following text. They should be descriptive and include the term <keyword> in them: …. “

. Generate meta descriptions for your page content

The same can be done for meta descriptions, also specifying that they should be catchy and include a call to action:

“Generate Z unique meta descriptions, of a maximum of 150 characters, for the following text. They should be catchy with a call to action, including the term “Main keyword” in them: ….”

. Rephrase your existing content to avoid duplication

Generate different versions of a text to avoid content duplication:

“Rephrase the following paragraph in X different ways, to avoid repetition, while keeping its meaning: … “

. Provide facts and stats to use as an input to back your content

“Generate a list of the top 10 facts, statistics and trends related to <topic>, including their source”

. Generate a summary of your content 

“Generate an X words summary of the following content: …”

Conclusion

As you see, we can use ChatGPT to optimize the content and it can give a new way to improve your content, your code and your strategies.

AI will particularly benefit the retail sector because of its immediate impact on two fundamental areas that have a serious impact in retail ecommerce; creating a very personalised shopping experience and making smart business decisions.

Artificial intelligence in ecommerce is also helping ecommerce platforms to cater the needs and interest of the users.

1. AI-Assisted Product Recommendations

Retailers are able to use Big Data (the collection and compilation of data from different channels, previous transactions and other activities) to determine the trends in the shopping habits. This analysis could be used for personalized product recommendation.

2. Advanced Semantic-Based Search

When we talk about personalization in the context of ecommerce and customer support, right now there is nothing better than intelligent customer engagement at every point of contact.

One of the most important aspects of personalization is the ‘search result’. With advanced semantic-based site search, customers are able to easily navigate the store and find the relevant products without wading through a lot of unnecessary results

3. Chatbots

Chatbots might just be the ultimate solution for the customer support woes. The good news is that modern chatbots are able to interact with customer databases and extract details of a customer and respond in the most appropriate and personalized way in real-time.

Chatbot  provides a comfortable customer experience that keeps visitors from leaving the website without making a purchase.

4. Virtual Assistants

Other application of artificial intelligence in ecommerce is through virtual assistants. Virtual Assistants contribute a lot in creating an efficient sales process. These assistants communicate with customers to understand their preferences and provide them with an intuitive shopping experience.

5. Efficient Company-Wide Decision Making

• Pricing and Inventory Management

Pricing products is no more a guess work. AI can use complex learning algorithms that assess market dynamics and all the other relevant factors of market competition. Optimal pricing of the merchandise helps a business stay relevant and ultimately succeed in a competitive environment.

• Business Analysis

Putting all the data to use, you can also determine the kinds of products and business actions that have decreased efficiency, increased conversions, and if anything needs readjustments. These comparisons pertain to market share, pricing patterns and overall progress of a business.

6. Cybersecurity Enhancement

Ecommerce websites have a ton of customer data that will be vulnerable if there aren’t any proper cybersecurity measures in place.

• Detection of New Threats

Unlike traditional software, AI software tend to get smarter with time as new types of malware and threats emerge. Therefore, they will be able to quickly detect malware or ransomware attacks on your website before they’re able to cause any serious problems.

• Blocking Out Bots

Bots form a large amount of the internet traffic today, and they can prove to be dangerous. Bots can steal credentials, create fake accounts and cause data fraud.

7. Sales Forecasting

Sales forecasting and inventory management has become an absolute necessity for every business. To avoid any unforeseen shortages or stock run-outs, ecommerce businesses can now use artificial intelligence for sales forecasting. Software like Mintigo make use of AI to predict future sales based on consumer patterns and help decision-makers predict the results of their marketing efforts.

8. Fighting Fake Reviews

Believe it or not, online reviews can make or break your brand. One fake review from your competitor or a bot can turn things around for your brand

The European Union's General Data Protection Regulation (GDPR) came into effect on May 25, 2018. The GDPR imposes new obligations and responsibilities on controllers and processors of data.

As a merchant, you are generally the controller of your customers’ data. This means that you collect your customers’ data and choose how it is handled. Additionally, though it is a European regulation, the GDPR might apply to your business if you make goods and services available in Europe, even if you or your business are not located in Europe.

ClicShopping believes strongly in protecting your customers’ personal data as well as your own, and understands that doing so is critical to help you preserve the trust and confidence of your customers.

ClicShopping has designed its platform to allow merchants to operate anywhere in the world. GDPR-compliant features are built into ClicShopping 's platform, including features to enable you to offer your customers transparency into and control over their personal data, and technical measures to ensure that your customers’ personal data is protected as it crosses borders.

ClicShopping believes in making it easy for you to use our platform in a manner that complies with privacy and data protection laws like the GDPR.

While ClicShopping does what it can to set you up for success, there are also steps you will need to take on your own, and ultimately, compliance with the GDPR is the responsibility of each individual merchant. If you have legal questions specific to your obligations under the GDPR, consult with a local lawyer who is familiar with data protection laws.

• How does the GDPR affect ClicShopping ?

The General Data Protection Regulation (GDPR) requires ClicShopping to make the following changes inside the code

Make sure that ClicShopping is able to honor the rights of European merchants and customers over their personal data, and that when using ClicShopping 's services, merchants are able to do the same.

•  How does the GDPR affect you?

The General Data Protection Regulation (GDPR) affects any ClicShopping merchants who are based in Europe or who serve European customers. While ClicShopping is working hard to make sure that it complies, and allows its merchants to comply with the GDPR as of May 25, 2018, it is important to note that the GDPR will also require you to take action independently from the ClicShopping platform.

The GDPR is a complicated regulation, and it will apply differently to different merchants. You should consult with a lawyer to figure out what you specifically need to do.

For information about processing data requests, see Processing GDPR data requests.

•  Processing GDPR data requests

The GDPR expands on an individual's right to access and control their personal data.

Below some important feature to make or to implement inside your cart. Of course, some element can be added or updated. Now, if you have an e-commerce website, select what is the best for you and your customer.

Do not allow to save the basket

This functionality is still too little implemented in e-commerce sites.
It has two major advantages:

•     Save the customer's basket so that he can find it one click
•     Get the customer's email (!!!)

Just for the 2nd point it is worth it to put this technique in place.

Here are some ideas

• insert a function with a clearly identifiable icon, of the "floppy" or "backup" type which will simply save the basket and send it by email.
• Insert an email record field
• Redirect the client to the online registration form
   

Do not indicate that you deliver in the customer country, local or international

If your customers are international you can indicate:

• that you deliver well the country where the user is located
• that you send your products internationally
• That you send your products only locally

It is also a good practice to set up even if you only deliver to Canada for example:
note: add a small line below the products: delivery in Canada for XXX $ CAD.

It is always reassuring to identify where the user is and to see that the site is "active" to organize a delivery with the best service.

The goal is always the same: to remove the many doubts that may arise in the mind of the user on the shopping cart page.

Download the module  or a Hook:

- https://www.clicshopping.org/forum/files/file/186-modules-info-shipping-shopping-cart/

- https://www.clicshopping.org/forum/files/file/2-hooks-additional-checkout-info-free-shipping/

Group action buttons

This bad practice is still fairly widespread on e-commerce sites, but fortunately in sharp decline.
If your user spends time filling his basket and he “loses” it because he did not click on the right action button it is really an element that can stop a sale.
The frustration in leaving the baskets is greatly underestimated. Especially since it is extremely simple to space your action buttons and improve your e-commerce ergonomics

If you do not see the interest and the quantity of bad clicks which can be done on an e-commerce site because of grouping of button then imagine the following cases:

touch interface, touchpad of laptop, ineffective mouse, etc ...

The involuntary occasions of not clicking in the right place are very important !

Do not add Rating Reviews

Adding the average of the comments next to the product makes it possible to comfort the customer in their purchase decision.

• It is important in this context to be able to allow the customer to leave a comment at the end of his purchase. It is an easy approach to implement and can help in the results.
• In correspondence emails and in particular when the product is delivered, o ask the customer to insert a comment concerning the product which he bought.
  In summary, you must involve the customer, because,  it will serve in the consumer's decision to buy or not

Do not add special information

Indicate to the customer how much he earns from the promotion, may encourage him to order more products

•  Indicate information concerning obtaining free shipping costs
•  Indicate the value that the customer will gain by choosing this promotion
•  Place an indicator concerning the percentage of the discount that the client has obtained.

These indicators are not neutral because it can encourage the customer to order more to get a better discount or to get free shipping.
This approach is not always used in e-commerce sites but how useful

Download:

Hooks : https://www.clicshopping.org/forum/files/file/3-hooks-additional-checkout-save-money/

Ask confirmation to delete a product

The "classic of the classic". Many e-merchants are based on pre-pacified e-commerce solutions (CMS e-commerce) of Magento or Prestashop type, result the basic technical part is often mixed with a basic design without added value function.

Most of the time these solutions have not gone very far in analyzing customer behavior and therefore offer poorly designed models.

On most basket pages it is possible to delete a product line relatively easily:

It’s a bit of a shame to offer this function directly without asking the customer for confirmation. Putting a doubt in his action can be useful, but not doing it, leaves the door open for the client to make a mistake

It's silly but there are not a lot of sites that offer a different orientation or designers who have pushed a more important reflection, in case of error the customer must find the product himself to add it to his basket. Pity …

Isolate customers in the basket

Isolate the customer in the order process.
To help the customer transform their order into a deed of purchase, it is preferable to avoid it being disturbed by other information, which could harm their decision or come to change their decision.

Often in many e-commerce sites, it is difficult to configure the display of information or not.

Here are some use cases that can be put into practice

• Delete site header
• Remove bottom of site
• Delete the information in the left and right columns

Several approaches can be realized, you have to make the necessary tests to find the right compromise.
I choose Amazon, but Cdiscount for example does the same. As soon as you are in the order process, it is difficult to back down.

Conclusion

Improving your  cart page is not very complicated from the moment you stand on the consumer's side. You can thus define several customer cases and test the purchasing process.
 After it is "enough" to remove all blocking points 🙂

Easier said than done, but improving your site is one of the pleasures of all e-merchants. And what have you put in place to improve your basket?

Note: I have not talked too much about displaying shipping costs or payment, but implementing it can be interesting. However, please be careful not to overload the page, the client can get lost too!

Delivery of orders to customers is an important step in online commerce. Choosing a quality delivery service is therefore essential for you, but also to guarantee a good end-to-end customer experience.

Delivering orders to customers is one of the most important steps in online commerce.
You must choose an efficient, reliable delivery service that offers reasonable fees.

All the solutions below allow you to have an API to connect with an e-commerce platform.

It could a good interesting alternative to the official shipping. Take time to look their services and choose in function your business.

Tip n ° 1: Negotiate with the carriers your parcel shipments
Each e-commerce site establishes a mailing price grid defined according to its volume, its margins, etc. In general, the more packages you ship, the more preferential rates you get. However, many e-merchants are not aware that they can negotiate prices with carriers, even if they ship a small volume of parcels.

Tip # 2: Reuse your packaging for cheap package shipments
Our planet needs you and that also means recycling your parcels packaging. What's more, it will allow you to optimize your delivery costs and thus generate more profits. When you have parcel returns, do not hesitate to reuse the packaging if it is in good condition

Tip # 3: Buy your packaging at wholesale price
When you buy your package packages in large numbers, you get more attractive discounts than if you buy them gradually. The best strategy is to define the size and type of packaging you need.

Tip # 4: Reason in kilos
How much do your packages weigh WITH the packaging? Too often, errors are numerous when calculating the weight of your packages. And your shipments are costing you more money than they should. Also, do not forget that internationally, the calculation of the weight of packages is in volume.

Tip #5: Send your parcels in relay points
Another tip for cheap package shipments is to opt for the solution in relay points. Inexpensive, this mode of delivery is more and more popular.
Delivery in relay points also allows your buyer to choose where he wants to be delivered

Some French, european company.

1 - Upela.com

UPELA is a price comparator. According to your choice, DHL, FEDEX or UPS will collect your shipment, an envelop, a bulky parcel or a pallet and deliver it to your recipient.
It centralizes the offers made by the express shipping leaders enabling business or private customers to reduce routing times and save money

2 - Cubyn.com

This Platform helps e-merchants spend less time taking care of their logistics while maintaining maximum control.

3 - Misterpasha.com

Evening delivery, sameday delivery. The key word of this platform is the flexibility.

4 - Boxtal.com
Boxtal offers a transportation package and tries to display the best rates and conditions.
the backoffice allows a follow-up of the orders and in set of features interesting for the e-commerce

6 -Wing.com
This platform offers a collection service, packaging and shipping of your products at the best price
The company also takes care of the after-sales service with carriers, as well as customs formalities, if necessary.

7 - Deliver.ee

It automates deliveries from all your outlets. A home collection service of returns is also offered by Deliver.ee.

8 - Mesenvois.fr

The mesenvois.fr site is an online parcel shipping comparator proposed by the Neopost company which puts the user in contact with the carriers.

9 - sendcloud.com

+15,000 e-commerce businesses use this solution and save time, effort and money on their most frustrating process- shipping

The online Payment Services Directive (PSD2 - DSP2), which came into force in January 2018 and whose measures will be applied from September 14, 2019, aims to secure and facilitate the use of online payment. Like the RGPD, this directive harmonises regulation at EU level, this time at the level of payments, and is part of the drive to create a digital single market. By updating the previous directive applied in 2007, the DSP2 incorporates new issues specific to open banking and payment service providers (PSP). This new directive is the result of long debates between the European Commission, the European Parliament, the European Banking Authority, banks and FinTech actors.

Why is DSP2 necessary?

The DSP2 is first and foremost a response to the challenges of cybercrime. With a fraud rate of 0.161% in 2017, France is a good student according to the Observatory on the security of the means of payment of the Banque de France. However, the DSP2 sets an even more ambitious target at 0.13%. The main measures of the DSP2 are:

Securing online payments, through the implementation of double-authentication for transactions of an amount greater than € 30 among three factors (a code or a password that we know, a device that one possesses or a biometric data). The choice to opt for a 3D-Secure (3DS) type of device no longer belongs to the e-merchant but to the bank, with the obligation to generalize it and to strengthen it.

• Secure access to data:
  The DSP2 requires banks to provide access to their customers' data (with their agreement of course) to third parties such as payment service initiators (so-called PSPs in English, such as SoFort, Ayden, HiPay or Paypal) or account information service providers. The obligation for banks to offer them adapted interfaces or APIs to enable them to aggregate certain banking data.

• Securing online payments:
  The obligation of strong authentication for online payments of more than 30 euros, to reduce fraud in e-commerce.
  Securing online payments, through the implementation of double-authentication for transactions of an amount greater than € 30 among three factors (a code or a password that we know, a device that one possesses or a biometric data). The choice to opt for a 3D-Secure (3DS) type of device no longer belongs to the e-merchant but to the bank, with the obligation to generalize it and to strengthen it.

• Strengthening consumers
  Strengthening consumers' rights to banks by prohibiting extra billing in the case of payment with a credit or debit card, online or in store
  The strengthening of consumer rights, through the lowering of the franchise remaining the responsibility of the customer in the event of fraudulent card payment before opposition of 150 to 50 euros, shorter repayment times and the introduction of a right to unconditional reimbursement for direct debits in euros.

• Consumers economy:
  The prohibition of overbilling,  the application of surcharges in case of payment by debit or credit card.
   

Repercussions of DSP2 are multiple:

• For e-commerce players, there is a fear of a deterioration in conversion, particularly because of double-authentication that may complicate the online shopping journey and see many transactions fail. To minimize the impact of the DSP2 on the conversion rate of e-commerce sites, the directive provides exceptions for which enhanced authentication is desired but not mandatory: repeated transactions, small transactions and transactions intended to trusted beneficiaries. In the latter case, the user sends a whitelist to his bank.
• For players in the banking sector, we can expect an opening to competition in the market, especially thanks to the fact that the DSP2 provides an approval that certifies payment service providers and other FinTech actors on the quality of their treatments. Coupled with easy access to the data of their users, this approval strengthens their legitimacy vis-à-vis traditional banks and allows them to develop even more innovative services.
  Opening the market to new players by giving access to account information via a secure communication channel.

DSP2, therefore, implies new constraints and new opportunities. By further securing transactions and strengthening cooperation between banks and payment providers, the DSP2 should nurture a virtuous circle for European citizens. On the one hand, the latter will benefit from authentication devices designed to limit fraud. On the other hand, by opening access to certain data, the FinTech players will be able to improve their value proposition.

Failure of delivery or non-compliant order on the Internet ... what is the right attitude to obtain satisfaction?

The very recent creation of a mediation body for Internet litigation strengthens the will already set by the Community Directive of 8 June 2000 on electronic commerce, to privilege out-of-court solutions, since the damage is not too important .

The user has at his disposal a hierarchy of remedies to assert his rights as consumers.

In practice, everything depends on the location of the site on which the user is shopping.

French sites

If the dispute concerns a delay in delivery, most sites now allow to check directly online the status of the order. The buyer has an interest in doing this before contacting the seller.

Customer service

According to the law on confidence in the digital economy of 21 June 2004, merchants must indicate in the offer of sale the details of customer service.

An e-mail contact followed by a telephone conversation can sometimes resolve the dispute amicably, especially if the company is concerned about its brand image.

Registered letter: In the absence of agreement, it is prudent to send the seller a registered letter with acknowledgment of receipt reminding him of the facts at the origin of the dispute and the requested arrangement. In practice, this is the best way to formally notify the seller of his claim through a specific complaint form developed by the European Commission.

Your claim must include:

• all of your details (name, surname, address, telephone number ...);
• the reference of the product or service causing the problem (product code, packaging code or barcode, reference of the contract or order form ...);
• if possible, the date and place of the purchase or performance of the service (canvassing at home, distance selling ...);
• the problem occurred, by clearly expressing its nature (eg failure to deliver after expiry of the delivery period);
• the subject of your request (cancellation or performance of the contract, refund, exchange, repair ... try to encrypt your request);
• if possible, the legal bases of your complaint (code articles, texts ...);
• vouchers in photocopies (invoice, receipt, estimate ...).

Organizations and Associations

Professional organizations, such as FEVAD (Federation of Distance Selling Companies) are responsible for settling disputes between their members and buyers. The list of its members can be found on its website (www.fevad.com).

Consumer associations are now effectively intervening in e-commerce disputes or settling a dispute with a mobile operator or service provider (European Consumer Center).

European Consumer Centers (ECC)

Information centers located near cross-border areas, such as the one located in Kehl (Germany, where the Franco-German association EUROPEAN CONSUMPTION CENTER hosts CEC France and CEC Germany in the same premises, which work in this way. close cooperation), inform European consumers and their internet users of their rights and help them find an extra-judicial solution to their cross-border disputes.

For German Internet users, there is even a service in Kehl entirely devoted to the problems related to electronic commerce, to settle a dispute against a site installed in another European country. The website of the German Contact Point for Electronic Commerce can be found at: http://www.ecommerce-verbindungsstelle.de/

European Consumer Center France

Indigo number 0 820 200 999
(0,09 EUR / min)

By phone: (0049) 7851.991.48.0
By fax: (0049) 7851.991.48.11
By mail: info@cec-zev.eu.eu

By mail: Bahnhofsplatz 3, 77694 Kehl - GERMANY
Website: http://www.europe-consommateurs.eu

Outside Europe Even if the user can claim the application of its national law, the recourse against the foreign sites turns out to be complex and random.

Judicial Remedies
In France

The Internet user who has suffered significant damage can bring against the professional a civil action for liability, for example in case of non-delivery of expensive computer equipment whose price had been paid in full. The seller is considered as the only interlocutor responsible for the good performance of the contract since the law on confidence in the digital economy.

In Europe

The Rome Convention of 19 June 1980 (Article 5) specifies that, in the absence of a choice between the parties, the usual law of the buyer applies if the conclusion of the contract was preceded in that country by an offer of product or services or if the consumer has performed the act

With the difference that for Amazon, the result is a commercial product, while for Google it is usually a website or media content (even if Google Shopping could make us lie by going directly back some products).

And all the same, the same warning is required by the two Internet giants: think above all about the consumer and provide value (but still optimize a little).

Whether it's in the way of thinking about digital referencing or the hypocrisy that surrounds the search for visibility, they are very similar and offer an advantage to people competent in SEO: that of understanding logic and being able to adapt according to the "tools".
The first SEO elements to take into account

Like, therefore, natural referencing, some points are to think and work especially.

First, let's talk about the title.

It is the first element in contact with your future consumers, and reveals, in a few seconds, what they will find once clicked on the product thumbnail. This title defines your product and will quickly allow Amazon to process it through the keywords that compose it.

There is therefore a double challenge: a ranking issue in the Amazon results, as well as an issue of increasing the clickthrough rate of Internet users when they see the thumbnail (to discover more).

The content of the product page

The content of this page comes into play once the first click on your title or thumbnail image. Now, the user wants to know more about what your product can bring: if it is solid, credible and really interesting.

Amazon: How to optimize your keywords to boost your sales?

The first page of the results, when looking for a product on Amazon, is a place of choice for any seller or e-merchant.
Just like for search engines, this coveted position can lead to a dramatic increase in sales. More page views, more conversions, there is no doubt that reaching this spot should be part of your priorities when you sell on Amazon.
Here are our tips to optimize your keywords and boost your sales.
Amazon: a constantly evolving algorithm

Like Google, the US sales platform is constantly adjusting and modifying its search algorithm.

Nevertheless, it is possible to distinguish some essential criteria for the good ranking of your products. Among them we can mention:
    Number of sales already completed
    Vendor Popularity and Rating
    Quality of the keywords associated with the product

Using keywords on Amazon

So that Amazon measures the relevance of your product and is able to offer it to the right users, it is necessary to use keywords.
In order to put the odds on your side, it is better to point to long tail keywords. By this we mean keywords that are articulated around three, four or more words and which allow us to detail a product or an offer more precisely. Two advantages to this:

    Bring specificity to your description and increase your chances of appearing faster.
    Better stand out as part of a competitive offer. Especially if other sellers are already well placed on a request you are targeting.

    Set goals to find the right keywords

Before you even begin your list of keywords, it's important to ask yourself the question of what you want to achieve.

Do you want to improve the ranking of a product already on the marketplace? Is the goal to stand out from a competitor for the future, supplant it? Are you starting from scratch by having everything to build?
Establish a list of relevant keywords
Finding popular terms in your product category, for short and long tail keywords, is a common method.

Nevertheless, other solutions can help you in this task. An analysis software based on artificial intelligence, for example, will allow you to analyze and determine all the keywords used by your customers and already exploited by your competitors.

here are several keyword analysis tools for Amazon, free or paid. Among them we can mention:

    Uberseller
    Sonar
    Sistrix
    Scientific Seller

As for Google's Keyword Planner, which is sometimes recommended, it's best not to use it in the context of Amazon sales.
Indeed, the way users search on Google or Amazon is very different. The performance of keywords obtained through the Keyword Planner is, therefore, often disappointing.
Breakdown of keywords in the ad

An Amazon ad consists of a title, bullet points, a description and a backend that we will discuss a little further.
To streamline your ad, first make a list of the keywords you will be integrating. Rank them by importance and use them as you go. The last ones will be placed in the backend.
title

In terms of ranking, the title does not count more than bullet points. No need to load keywords.

Better to write a short and clear title, which will allow users to quickly identify your product and therefore to consult your page. Each field has a character limit. The latter depends on the category of products concerned.

Bullet points

Their role is to make the product attractive, to describe it as precisely as possible and to include keywords that were not present in the title.

Amazon Product

Description

Considering the fact that Amazon primarily presents products that sell well, it is better to pass the description to convert as many customers as possible.
Among the proven methods, the situation of the product works well. We must create a context in which the user can identify himself and thus enable him to see how this product will correspond to his needs.

Our advice
Impose a limit of up to 2000 characters. Your potential customer will not be drowned under the information.

Backend
Finally, be aware that it is possible to use keywords hidden in a limit of 239 bytes. An ideal space to put other keywords or integrate variations or misspelled queries.

If this notion seems fuzzy, do not hesitate to call an SEO expert on Codeur.com to write your Amazon ads.

You are ready to sell better on the biggest marketplace in the world. Good keywords and a well-written ad will help you put your chances on your side.
 

Web Push are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc).

Why use push notification for e-commerce marketing? How do they help?

Retarget users effectively and tackle abandoned carts

Increase sales by segmenting users on basis of interest and behavior

Boost conversions by engaging, re-engaging and retaining users on Desktop and Mobile

With web push, it becomes easy to send and schedule relevant notifications by segmenting users based on their behavior, interest, and activities they perform. They are swift and drive repeat visits, encouraging people to make a purchase

There, some usage can be used

Announce new products to a relevant audience

Buyers would love to know when products on their wishlist are available for purchase. It might be the latest book from an author whose work they’ve bought earlier, or the newest collection from a fashion brand whose products they’ve been browsing for the last few weeks. To begin with, eCommerce websites can create segments among subscribers based on their previous purchases and on-site activity.

Seasonal Sales / Holiday Offers

You can welcome a new season with exciting offers on fresh arrivals. Boost conversions with web push messages to your customers announcing upcoming sales about new collections. Use hero images to show-off the new arrivals, encouraging customers to refresh their wardrobe according to the new season.

Announce a sale

hese notifications work similar to the previous one, difference being that the urgency factor has to be driven in more strongly. Urgency can be created by setting up an expiry time for the sale or if only select products are part of the sale. Most eCommerce websites use a combination of the two.

Get authentication from anonymous users

eCommerce websites get authentication from anonymous users by encouraging them to login by giving them incentives like discounts. Web push notifications are a great way to get this message across.

Price-drop, Stock, and Re-targeting

Customers often add products to their wishlists, planning to buy them later. If there is a price drop on the products, they can be easily called back with an automated notification.

Another reason for customers bouncing from the store could be that the product they wanted was not available

Deliver personalized offers and promotions based on on-site behaviour

This type of notification comes in various forms. For example, if a user has spent a few minutes on a particular product page, send him an instant push notification saying that a 10% discount is available on the product if he buys it in the next 15 minutes.

Recover abandoned carts

This is something most eCommerce websites are familiar with. A user arrives on the website, spends time browsing various products, adds a few items to the cart but doesn’t complete the purchase

Sometimes, customers want to compare the price on other websites before making a purchase. Depending on the time this takes, the user may forget about an item. Another reason for cart abandonment may be that the user was distracted by something during the checkout process.

Inform buyer of shipment of purchase, and delivery

These are informational messages which help the buyer keep track of the products they’ve ordered and make for a smooth delivery experience.

 Interested to apply a web push inside your e-commerce website ?

Dropshipping is an option that is becoming more and more attractive as a viable business model for online stores. This distribution model is closely linked to online sales and releases the ecommerce site owner from logistical tasks. So before we get into analysing what dropshipping is and how it can help an online store, we’ll take a look at some basic facts.

This is a technique to sell products online without having them in stock. It is the supplier who takes care of their shipment.

With drop shipping, an important investment is not needed to set up your own e-commerce. Here's how to proceed to ensure the success of a project based on this technique.

Dropshipping basically consists of the following: the consumer buys a product in an online store and the distributor receives the order. Once finalised, it is the drop shipping supplier itself that sends the consumer their product. You can, of course, save money on your stock management. As might be expected, this involves significant savings (which reduces your risk of loss in the event that the business does not do well). By not having to manage stock, you won’t have to invest in storage or maintenance and the supply chaine.

The choice of business sector even in dropshipping ...

The success of an e-commerce without stock depends, first of the sector chosen.

You have to know that some products have trouble getting sold online. Others are already in a saturated market. Market research is therefore unavoidable.

It's not enough to know which products sell best on the Internet. It is also useful to make sure if these are not counterfeit. That's why a lot of the people who go into this business opt for unbranded items. Others do not make their choice until after reading online reviews of individuals who have had the opportunity to test these products. Finally, it is important to practice in a niche that we know well. Indeed, to better sell, inform the components of its target in the best way on its products is essential.

Get in touch with suppliers

A lot of the people who get into drop shipping are used to finding their suppliers using only Google.

However, some brands or wholesalers may not be present. Most of the time, online "suppliers" are, in fact, intermediaries.

For this reason, it is recommended to move yourself to brands or wholesalers to learn and negotiate.

This seems hard to believe, but some people do not hesitate to visit China just one afternoon to meet directly with suppliers, not having enough money to stay one or more nights.

It is also possible to get help from the marketplaces of eBay, Amazon, AliExpress, among others.

The SEO  not to neglect

To hope to attract as many visitors as possible to its dropshipping site, the site must be visible.

This implies a positioning on the front page of research on its sector of activity.

This requires working with the keywords most used by the target for its product search.

These will have to be integrated as well in the structure as in the contents of the on-line shop.

The referencing policy should include the creation of product sheets accompanied by photos from suppliers.

Copying and pasting cards directly from them will cause the site to be misplaced.

It is, therefore, necessary to create unique content in which to insert the right keywords. A professional web editor can handle this work very well.

Establish a webmarketing strategy

After these steps are completed, it is important to promote the store to record its first sales.

This implies the need to create profiles on social networks.

To reach as many people as possible, for B2C, we must focus on Facebook, Instagram and Pinterest.

Linkedin and Twitter are the best platforms for B2B. Google Adwords must also be used for the keyword-targeted campaigns for its industry.

Which makes it possible to be among the first results of searches of the Net surfers concerning its products.

It is also recommended to create a blog and regularly offer original and quality content.

All these actions will be at the source of effective efficient digital communication

What about customer service?

In the dropshipping universe, the sales manager is the owner of the site.

He will have to develop general conditions relating to returns and refunds. Few suppliers are in charge of this aspect.

To record a high retention rate, it is important to have a quality customer service, allowing, among other things, the customer to have a satisfaction guarantee.

We must also be constantly available to customers and be ready to give quick and courteous answers to their questions.

Finally, because it is the supplier who takes care of the shipments and that it can be in a far country, it is ideal to put at the disposal of the customers a system of follow-up of parcels. This creates a relationship of trust with them.

In summary, some notable benefits of drop shipping:

The biggest advantage of drop shipping is that one doesn’t have to invest a lot to commence their venture.

Physical products will go obsolete and the ones surviving would be eCommerce websites with their particular inventory.

You do not need to worry about shipping and delivery of orders as well.

It can be run from anywhere and anytime provided you have a laptop for yourself.

Customers can now select from a wider range of products.

Scaling becomes easier with the aid of dropshipping.

It’s not possible to cover everything about SEO for e-commerce sites in one article. The advice above has helped many e-commerce websites increase sales and revenue by large multiples, but it is only the tip of the iceberg.

Recommendation : take time, read document, take note and go step by step.

Evaluate your Situation

There have been major changes at Google over the past year or so. With local business search, maps have taken over the SERPs. More users are on mobile devices, with GPS and location data impacting results. Searches for people are more often dominated by authoritative social sites like Facebook, LinkedIn and Twitter. Yet, despite all these new developments must take in consideration.
You create your new ecommerce website, you have decided to change your sofware. In all case, you must have a pla to promote you website on the main search engine.

Identify the Trends

1. Relevant Is No Longer Good Enough

People are on Google looking for answers. If search results don’t provide them, users will go elsewhere. Google wants to become the best “answer engine,” so it’s no longer good enough to provide a page of content that is “relevant” to a given keyword. If you’re not answering the searcher’s question, you won’t last long in the top spot.

2. Identity Is Important

Google wants to determine searchers’ identities and interests. It also wants to know who authors specific content, and how trustworthy and authoritative they are.

3. Sites Must Get Attention By Standing Out Amid The Noise

Rich snippets and authorship are affecting SERPs. It will soon become much harder to compete and win away attention from those who make use of these tools — even if you have the top spot and they don’t.

4. Online Is Global, Not Local

Products and services that are available for purchase online are less likely to show up in local search results. Traditional SEO campaigns are still necessary.

5. Personal Signals Are Critical

Google considers geo-location and GPS data while serving up answers to search queries and tailors results to your location. Additionally, people’s voices count for more, and social search is gaining importance.

Takeaways & Lessons

1. Keyword research and analysis matters, but the user intention behind those search terms is crucial. Optimize your site for people, not search engines.
2. Your SEO toolbox and the mix of your tools still means a lot. No single tool can tell you everything you need to know.
3. Example of toolbox : Google Keyword Tool, SEOmoz Pro,  Screaming Frog SEO Spider, Open Site Explorer and Microsoft Excel. For project management and collaboration, you can use Jira.
4. Strive for constant improvement.

What Do I Do With Obsolete/Expired Products?

All e-commerce websites have products that will never come back, like consumer electronics or fashion clothing stores that constantly replace products with newer models and styles.

Many e-commerce websites delete the pages and take no further action. From an SEO perspective, this is bad. You lose SEO value, and people who bookmarked the URL will get an error message.

The most appropriate solution will depend on many things.

1. Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained.
2. Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category.
3. Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return.
4. Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google.
5. Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.
6. Use archive page. In this case you product will always available but the customer can't buy the product. You can add some similar product to help the customer to choose a product available.

About the  New Products

Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.

Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.

About Product Descriptions

Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.

You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.

1. Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content.
2. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story.

Home page and category pages?

Next to the home page, category pages are the most powerful and popular ones.

1. Treat category pages as individual home pages. Look at your categories as silos or niches that contain closely related product pages.
2. Add content to your category pages.
3. Build deep-links to product categories. Guest blogging, content marketing and even paid ads work well, as does social media.
4. Tag socially shared content. Be strategic about sharing links on Google Plus, Twitter and other networks. Be specific with your tags.
5. Take charge of what’s being shown/presented. Design category pages to provide search engines and users the best service.
6. Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is:

• • Category Page: Website.com/category/
  • Sub-category page: Website.com/category/sub-category/
  • Product page: website.com/category-sub-category/product-name/

Internal link and navigation

Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time.

1. Offer category level navigation. This makes it easier for your users to get an overview of what they will find in the subcategories and pages. Strive to keep things contextually relevant.
2. Link to category-level relevant products. Look at this from a human perspective by taking intent and needs into consideration, but also optimize for the right keywords.
3. Use breadcrumbs on all pages and category pages. This ensures that users and Google can navigate up one level to a parent category.

Leverage your Content?

Don’t shy away from user-generated content — unless you’re afraid of honest opinions about your products and services. There are two obvious SEO benefits from user generated content:

• Better conversion rates and sales

Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.

1. Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.
2. Use Schema.org. Schema.org review markup lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates.
3. Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product.

Leverage Internal Site Search?

It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be.

1. Enable tracking of your site search. Use tools which allow you to see keywords people are searching for within your site, and calculate the revenue they generate.
2. Count popular searches. They can mean your product is popular and can be profitable. They may also indicate that people are not finding what they came to your site for!
3. Use a tool like Crazy Egg to track clicks and see how people behave on your home page, important category pages and on product pages.
4. Think of your site search results pages as “landing pages.” The search results should be relevant and help users solve their problems. Make sure you “noindex” your search results.
5. Include site search in your keyword research. Analyze what your visitors are searching for to find new product ideas, locate potential areas for improvements, identify popular products, and overcome problems with search and usability.
6. Test your site search and fix errors. Type some of the keywords you’ve uncovered into your internal search and see what they find as a result. When you fix whatever is broken, sales will shoot up!
7. Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words.

About Product Descriptions

Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.

You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.

1. Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content.
2. Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story.

Optimize Product Pictures And Videos?

The quality of your pictures, photos and videos will influence how visitors feel about your product.

Never underestimate the value of making prospective buyers feel the benefits of your product.

Interesting pictures get shared on Pinterest and social networks.

Getting users to tag and comment on photos also makes your content unique.

Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search.

1. Use high-quality pictures. Get photographs that create an atmosphere, that make prospects feel something. Those will make more sales. Though expensive, it’s a good investment for your best products. Video can work even better.
2. Optimize your images. File name, alt text, caption, etc., should be short yet descriptive. These are opportunities to provide search engines with clues as to what your image content is.
3. A/B-test options. Try one picture against another to see which gives better conversion rates.

Aspect of the Security

Your customers are worried about online security — with good reason. They put their identity and financial data in your hands. You must reassure them that it’s safe.

Leave visual clues. Display logos and text certifying that you comply with security standards.

Show them your SSL/Visa/other security and encryption standards or certificates.

Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.

Many e-tailers hide this information at the bottom of a page, or simply take it for granted. Don’t make that mistake.

Best Practices and Routines

1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another.

2. Use Google Webmaster Tools: This free tool helps webmasters find and fix vexing SEO problems. Establish a routine in which you:

• Look for 404 errors, soft 404’s and other problems
• See how your website, products and pages are performing on the SERPs
• Notice popular keywords and phrases, popular pages and more

You can integrat Google Webmaster Tools, Google AdWords and Google Analytics to get access to valuable information for free.

3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly.

4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has their advantages.

7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?

Case of development of a major business or organizational environment already structured.

For a development in a non structured, small company or launching a ecommerce business

Avantages :

Disadvantages :

There is no single solution, everything is related to the degree of formalization of the organizational environment, the evolution of the company's business and strategy development. But the possibilities for e-retailers are present and allow it time to choose the degree of coupling of information systems enabling it to improve its daily management to better respond to changes in its activity.

Currently, Odoo, ex OpenERP is a interesting solution for the little or medium company.

Note :
ClicShopping integrate natively coupling with openSource Odoo (eg OpenERP),. This will allow the merchant to have flexibility on their ecommerce platform in the daily management but also in providing a reliable tool for structuring activity. Moreover, as the whole is in open source, the cost is greatly reduced. The client, based on its needs and the evolution of its business, will have the option to enable or not the link between ClicShopping and Odoo to see and subsequently invest to have a sharper coupling.