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  1. Web push notifications are succinct updates sent to the users even when they are not on your website. Due to its crisp approach, there is no beating around the bush and information is shared in a jiffy. It helps to leverage geographical targeting and communicate in a timely fashion keeping time zones in mind.

     

    Web Push are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc).

     

    Why use push notification for e-commerce marketing? How do they help?

     

     

    Retarget users effectively and tackle abandoned carts

    Increase sales by segmenting users on basis of interest and behavior

    Boost conversions by engaging, re-engaging and retaining users on Desktop and Mobile

     

    With web push, it becomes easy to send and schedule relevant notifications by segmenting users based on their behavior, interest, and activities they perform. They are swift and drive repeat visits, encouraging people to make a purchase

     

    There, some usage can be used

     

    Announce new products to a relevant audience

    Buyers would love to know when products on their wishlist are available for purchase. It might be the latest book from an author whose work they’ve bought earlier, or the newest collection from a fashion brand whose products they’ve been browsing for the last few weeks. To begin with, eCommerce websites can create segments among subscribers based on their previous purchases and on-site activity.

     

    Seasonal Sales / Holiday Offers

    You can welcome a new season with exciting offers on fresh arrivals. Boost conversions with web push messages to your customers announcing upcoming sales about new collections. Use hero images to show-off the new arrivals, encouraging customers to refresh their wardrobe according to the new season.

     

    Announce a sale

    hese notifications work similar to the previous one, difference being that the urgency factor has to be driven in more strongly. Urgency can be created by setting up an expiry time for the sale or if only select products are part of the sale. Most eCommerce websites use a combination of the two.

     

    Get authentication from anonymous users

    eCommerce websites get authentication from anonymous users by encouraging them to login by giving them incentives like discounts. Web push notifications are a great way to get this message across.

     

    Price-drop, Stock, and Re-targeting

    Customers often add products to their wishlists, planning to buy them later. If there is a price drop on the products, they can be easily called back with an automated notification.

    Another reason for customers bouncing from the store could be that the product they wanted was not available

     

    Deliver personalized offers and promotions based on on-site behaviour

    This type of notification comes in various forms. For example, if a user has spent a few minutes on a particular product page, send him an instant push notification saying that a 10% discount is available on the product if he buys it in the next 15 minutes.

     

    Recover abandoned carts

    This is something most eCommerce websites are familiar with. A user arrives on the website, spends time browsing various products, adds a few items to the cart but doesn’t complete the purchase

    Sometimes, customers want to compare the price on other websites before making a purchase. Depending on the time this takes, the user may forget about an item. Another reason for cart abandonment may be that the user was distracted by something during the checkout process.

     

    Inform buyer of shipment of purchase, and delivery

    These are informational messages which help the buyer keep track of the products they’ve ordered and make for a smooth delivery experience.

     

     Interested to apply a web push inside your e-commerce website ?

     

     

  2. Below, some information can help you to majke your website GDPR. GDPR is new european directive to allow all the customers to control their data.

     

    GDPR Requirement for your E-commerce website - General

     

    Please note: 

    EU GDPR will affect businesses both inside and outside of the EU. Any non-EU company dealing with EU customers will have to comply with the GDPR.

    To achieve full compliance by the end of May 2018, WooCommerce businesses will need to:

    Tell the user who you are, what data you collect, why you collect the data, for how long you retain it and which third parties receive it (if any)

     

    Get a clear consent before collecting any data

    Let users access their data

    Let users download their data

    Let users delete their data

    Let users know if a data breach has occurred

     

    If you don’t strictly adhere to these rules, you will eventually get fined up to €20 million or 4% of your worldwide annual turnover, whichever is greater…

    Now, this is good to know, but actually, the most important question is: what changes am I required to do on my WordPress/WooCommerce website?

    Well, with my goal being translating GDPR in plain English and in “WordPressian” (a new language I just created), the 6 rules outlined above will have implications on:

     

    ClicShopping Terms & Conditions (Checkout page)

    ClicShopping Privacy Policy (Checkout page)

    ClicShopping User registration (My Account page)

    ClicShopping Cart Abandonment (Checkout page)

    ClicShopping product reviews (Single Product page)

    ClicShopping comments (Blog pages)

    ClicShopping opt-in forms (Newsletter, notification, etc.)

    ClicShopping contact forms (Contact Us page, widgets, etc.)

    ClicShopping analytics (Google Analytics, etc.)

    ClicShopping Plugins & APIs (Payments, Email marketing, etc.)

     

    Breach notifications

     

    That’s quite a lot of work…

    Once again, please double check this with a lawyer or a GDPR consultant as I’m neither of the two.

     

    GDPR Compliance Step 1: ClicShopping Terms & Conditions

     

    Based on Quora’s article, “What is the difference between Privacy Policy and Terms and Conditions?“, the Privacy Policy is to inform the user about the data you gather, while the Terms and Conditions (also called T&C, Terms of Service or ToS) include the legal terms and rules that bind the customer to your business.

     

    Therefore, while the biggest changes will need to be done on your Privacy Policy (as well as showing this everywhere, see the following section), you should also amend your T&C page in regard to the new GDPR terminology and the gathering of customer data from the ClicShopping checkout.

    In my opinion, it’s simply sufficient to add a paragraph to your ToS that links to the revised Privacy Policy and therefore the whole personal data usage document.

     

    If you have no T&C page at all, you can use some of the online generators (google “terms and conditions generator” or “terms and conditions template”), use a premium service like iUbenda, or alternatively take a look at T&C pages on popular e-commerce websites to get some inspiration

     

    Once this is done, the Clicshopping checkout will show a checkbox on the checkout page with default text and a link to the T&C page you selected in the previous step:

     

    To-do list:

     

    Create a T&C page if you have none (you can use a T&C generator or take a look at popular e-commerce T&C pages – remember to refine the document for your specific legal agreements and have it revised by a lawyer)

    Add a new GDPR paragraph to your T&C that links to your Privacy Policy page

    Use the ClicShopping Checkout Settings to add a checkbox to the Checkout page

     

    GDPR Compliance Step 2: ClicShopping Privacy Policy

     

    On Business Bloomer I have no T&C page (working on that…) and no Privacy Policy page (definitely working on that now…).

     

    Surely, the Privacy Policy page is the one that requires a lot of editing and copywriting. On top of this, we will need to show the Privacy Policy opt-in message on the checkout page and other places, such as contact forms and opt-in forms (see following sections).

     

    In regard to the Privacy Policy page content, you must inform the user about the data you collect, store and use.

    Once again, the suggestion here is to take a look at reliable ecommerce websites Privacy Policy pages and see how they’re approaching the new GDPR rules.

     

    Surely, you will need to cover the following:

     

    who you are (company, address, etc)

    what data you collect (IP addresses, name, email, phone, address, etc)

    for what reason you collect the data (invoicing, tracking, email communication, etc)

    for how long you retain it (e.g. you keep invoices for 6 years for accounting purposes)

    which third parties receive it (MailChimp, Google, CRM, etc)

    how to download data (either automatically or by emailing the Data Protection Officer)

    how to delete data (either automatically or by emailing the Data Protection Officer)

    how to get in touch with you for data-related issues (the contact details of the assigned Data Protection Officer, probably you)

     

    Now that you’ve written your Privacy Policy, you need to show this on every page of the website (a link in the footer would do) and – on top of that – a privacy policy checkbox on any opt-ins, user registration forms and checkout forms.

    Based on the useful comments I received on this article, users need to actively “check” or “agree” to the Privacy Policy (exactly in the same way people do so with your T&C) so you must show a checkbox (and you cannot pre-select that checkbox by default).

    So, how do you add a “Privacy Policy” checkbox on the checkout page? Well, in this case you can add a second checkbox, on top of the default “I’ve read and accept the terms & conditions”.

     

    This second checkbox might say something like “I’ve read and accept the Privacy Policy” (or a more user-friendly label such as “Your personal data will help us create your account and to support your user experience throughout this website.

     

    Please read and accept our Privacy Policy document, where you can find for more information on how we use your personal data”).

     

    So, this concludes the Privacy Policy work.

     

    To-do list:

    Create a Privacy Policy page if you have none

    Add who – what – how – why – when to Privacy Policy

    Display link to Privacy Policy in the footer

     

    GDPR Compliance Step 3: ClicShopping User Registration

     

    As this is personal data, we need to show the Privacy Policy checkbox on the frontend, similarly to what we’ve done on the checkout page.

    Also remember to only collect information you strictly require to run your business.

     

    To-do list:

    add a Privacy Policy checkbox to the registration form

     

    GDPR Compliance Step 4: ClicShopping Product Reviews

     

    Ah, product reviews! In ecommerce, they really matter, don’t they?

    Of course, reviews contain personal data. You got it, you need user consent.

     

    This is against the GDPR, which requires explicit consent (i.e. ticking a box).

     

    Customers will have already opted-in to your T&C and Privacy Policy, so nothing will need to be added to the product review form if they’re logged in.

     

    If you allow reviews from non-logged-in, non-purchaser users, that’s another story. Not sure why you’d do that, but in this case you’ll need to add the Privacy Policy checkbox to the product review form.

     

    Simple as that !

     

    GDPR Compliance Step 6: ClicShopping Comments

     

    If your ClicShopping pages and posts have comments, here comes another GDPR compliance problem.

     

    Users are usually prompted to enter their name, email address and website URL together with their message without the need to register an account (this happens on Business Bloomer for example, but maybe in your case you might force user registration in which case you’re GDPR compliant in regard to ClicShopping comments by default).

     

    Once again this is pretty simple – you will need to add a Privacy Policy consent message in the “Leave a comment” form and a “cookies opt-out”.

     

    To-do list:
    Make sure to display the Privacy Policy checkbox before users submit a comment

     

    GDPR Compliance Step 7: ClicShopping Opt-in Forms

     

    An opt-in form is a contact form where users enter their name and email address (usually) to join your email marketing list (or database of contacts).

    First of all, you must remove all automatic opt-ins on your site. All checkboxes must be not checked by default (a “checked” checkbox by default cannot imply acceptance).

    Besides, are you passing those email addresses to sub-companies or other partners? Hopefully not…

     

    Either way, users must:

     

    consent

    know why their personal data is needed (“Enter your email address to receive our weekly newsletter“)

    give you only relevant information (to join your newsletter you don’t need to ask for the date of birth… unless you want to send them a gift on their birthday! In this case, you’ve got to make it clear WHY you want that personal piece of data

    know how to delete/download the data at any time

    know how to opt-out

     

    Usually, an opt-in form is tied to a specific software e.g. Mailchimp

    Whoever you send that email address to, make sure they are reliable (Mailchimp, ConvertKit, Aweber, etc.) and that they are actively working on HELPING you being GDPR-ready.

     

    To-do list:

    Audit all your opt-in forms

    See if your opt-in form / newsletter / email marketing provider has a GDPR solution

    Make sure to display the Privacy Policy checkbox before users opt-in

     

    GDPR Compliance Step 8: ClicShopping Contact Forms

     

    These forms now require Privacy Policy consent.

    Simply put, you should add a checkbox (very easy with any of the above plugins) close to the “Submit” button, to make sure users are agreeing to your Privacy Policy.

     

    To-do list:

    Add Privacy Policy checkbox to all your contact forms

    If the contact form is going to store personal data in a database and/or is tied to an email marketing software, you need to tell your users why and where you’re storing data

     

    GDPR Compliance Step 9: ClicShopping Analytics

     

    Whether you use Google Analytics, Metorik, or both, you’re capturing user data and using cookies without consent. Same applies to Google AdWords, Facebook pixels and similar.

     

    The best thing to do in this case is to check each provider’s GDPR policy, because THEY are collecting the data and not YOU. You’re just passing data to THEM: “Under the GDPR, if you use Google Analytics, then Google is your Data Processor. Your organization is the Data Controller since you control which data is sent to Google Analytics“.

     

    According to Google Analytics Team (they sent an email to all account holders on April 11th 2018):

    GDPR requires your attention and action even if your users are not based in the European Economic Area (EEA)

    They introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Google Analytics will automatically delete user and event data that is older than the retention period you select

    Before May 25, Google Analytics will also introduce a new user deletion tool that allows you to delete all data associated with an individual user (e.g. site visitor) from your Google Analytics properties

    GA remain committed to providing features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization

    They are also updating their policies as Data Processors

    Indeed, I just found this new section in my GA account:

     

    To-do list:

    Only use reliable, GDPR-compliant tracking software

    Ask software providers how they’re handling GDPR compliance

    Add to your Privacy Policy who handles your tracking data

     

    GDPR Compliance Step 10: ClicShopping Plugins

     

    This is a very important section, but I won’t keep you here for too long.

     

    It’s very easy.

    Does plugin _____ either get, read, store, use, edit, handle, access user personal data?

     

    Simply ask yourself this question for each plugin.

     

    If the answer is yes:

     

    make sure it’s a reliable plugin

    make sure they are GDPR ready

    make sure to add the plugin to the list of “third parties” that get access to user data in your Privacy Policy

     

    If the answer is no:

    are you 100% sure?

    really, really sure?

    good then, you don’t need to do anything

     

    Who knew GDPR was actually a good thing!

     

    To-do list:

    Ask yourself the “magic” GDPR question about each plugin and theme

    Select GDPR-compliant plugins

    Discard non-GDPR-compliant plugins

     

    GDPR Compliance Step 11: ClicShopping APIs

     

    We already mentioned this before, but “API” cover a lot of different applications. But first, what the heck is an API (in plain English pleaseeee)?

    An API (Application Programming Interface) is basically “a piece of code” that allows you to access an external software without ever leaving your website.

    API is used for transmitting data between two parties. A good analogy is to think about a bus traveling from one city to another, back and forth, moving people between the two points (data). Another good one (allow me to be a little Italian about it!) is to think about API as a waiter that takes your pizza order and lets the kitchen know what toppings you want Either way, an API is a “data connector” – private data might be passed from your website to another software and viceversa, hence GDPR applies.

     

    Examples:

    users can join your Mailchimp list without ever leaving your website, thanks to Mailchimp API

    users can checkout with Stripe without ever leaving your site, thanks to Stripe API

    and so on…

    Facebook, Twitter, any kind of third party software give you APIs. These APIs connect your ClicShopping store to the outside world, passing data to it – possibly private, personal user data.

     

    As long as you know:

     

    what APIs you use ?

    what data is sent ?

     

    if the API is GDPR compliant

    …then you’re good to go. As usual, you have to add to your Privacy Policy the detailed list of APIs that handle user data.

     

    To-do list:

    Audit all your APIs

    Discard non-GDPR-compliant APIs

    Add APIs to your Privacy Policy

     

    GDPR Compliance Step 12: Breach Notifications

     

    Under the GDPR, if your website experiences a data breach this needs to be immediately communicated to those users affected by the breach. A notification must be sent within 72 hours.

    What’s a data breach by the way?

     

    Well, this occurs when personal information is passed to:

     

    an unauthorized data processor or subcontractor

    a non-GDPR compliant body

    a third party without the knowledge of the data subject

    a hacker

    On top of this, you will need to have a security data breach response plan and process in place.

     

    To-do list:

    Secure your ClicShopping website please!

    Subscribe to all your third-party software / API providers so that you can become aware as soon as a data breach that affects your users occurs

    Reduce the amount of data you store. Brilliant workaround, isn’t it?

    Have a data breach emergency plan

     

     

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